Team 201 · 6 hours ago
Senior Director, Client Strategy & Integrated Marketing
United States
Full-time
Remote
Director/Executive
$150K/yr - $200K/yrTeam 201 is a digital agency specializing in high-growth B2B technology brands. They are seeking a Senior Director, Client Strategy & Integrated Marketing to lead strategic client accounts, develop integrated marketing strategies, and enhance client relationships, all while contributing to the agency's growth and leadership.
AdvertisingMarketingAppsDigital MarketingLead GenerationSEOSocial Media MarketingUX Design
Responsibilities
Lead strategic client relationships and serve as a trusted advisor to senior marketing and business stakeholders
Understand client business models, growth priorities, market dynamics, and internal constraints
Translate client goals into clear marketing strategies, account plans, and execution priorities
Proactively identify opportunities to improve performance, expand programs, and deepen Team 201’s value
Address client dissatisfaction early and create proactive plans to strengthen relationships
Partner with the founders and account leads to support client retention, organic growth, and account profitability
Help clients see the bigger picture across channels, campaigns, content, data, and business outcomes
Develop integrated marketing strategies that connect business objectives to channel strategy, messaging, campaigns, and measurement
Guide the development of full-funnel B2B marketing programs across awareness, engagement, conversion, pipeline influence, and customer growth
Partner with channel leads and specialists to ensure strategy is translated into strong execution
Oversee planning frameworks, campaign briefs, reporting structures, and performance narratives
Bring data-driven insights to clients in a way that is clear, useful, and tied to business value
Help clients understand not just what happened, but what it means and what to do next
Ensure that Team 201’s recommendations are strategic, practical, and aligned with each client’s operating reality
Operate directly in HubSpot and/or Marketo to support campaign strategy, workflow logic, segmentation, reporting, lead management, and lifecycle marketing initiatives
Help translate strategic recommendations into executable campaign plans, nurture flows, landing pages, forms, lists, reports, and automation requirements
Review and improve marketing automation setups to ensure campaigns are measurable, scalable, and aligned with client goals
Partner with campaign managers, content leads, paid media specialists, and client stakeholders to ensure execution matches the strategic intent
Identify gaps in tracking, attribution, reporting, lead routing, lifecycle stages, or campaign operations, and recommend practical fixes
Support QA and performance reviews across campaigns, automation, dashboards, and client-facing deliverables
Coach account leads, campaign managers, and specialists on client strategy, communication, prioritization, and executive presence
Help teams move from reactive execution to proactive account leadership
Create clarity around roles, responsibilities, timelines, and expectations
Support resource planning and capacity conversations to ensure accounts are staffed appropriately
Help improve internal processes, planning documents, reporting standards, and ways of working
Share best practices and lead internal training sessions across strategy, client service, integrated marketing, and account growth
Build a culture of accountability, collaboration, curiosity, and continuous improvement
Partner with the founders on account growth, agency positioning, service development, hiring, and team structure
Contribute to new business strategy, proposals, pitches, and strategic recommendations
Help identify market opportunities and ways to strengthen Team 201’s offering
Participate in candidate interviews and help attract strong talent to the agency
Bring a senior, thoughtful voice to leadership conversations
Help ensure Team 201 grows in a way that is strategic, sustainable, and aligned with our values
Qualification
Required
Significant experience in a digital, growth, integrated marketing, or B2B agency environment
Experience leading strategic client relationships with senior marketing, communications, revenue, or executive stakeholders
Strong understanding of B2B technology, SaaS, or high-growth business models
Proven ability to develop and oversee full-funnel marketing programs
Fluency across channels such as paid media, SEO, content, social, marketing automation, analytics, creative, and conversion strategy
Experience connecting marketing strategy to measurable business outcomes
Strong presentation, communication, and executive storytelling skills
Proven ability to build reporting frameworks that translate channel performance into clear business insights
Experience managing account growth, client retention, scopes, budgets, or resourcing
Ability to coach and develop account leads, strategists, campaign managers, and channel specialists
Strong judgment, accountability, and problem-solving ability
Preferred
Experience working with venture-backed startups, scaleups, enterprise B2B brands, or category-defining technology companies
Experience with platforms such as Salesforce, HubSpot, Marketo, Pardot, GA4, Looker Studio, or similar martech and reporting tools
Experience contributing to new business, pitches, proposals, or agency positioning
Experience with thought leadership, corporate storytelling, executive communications, or brand-to-demand strategy
Experience building or improving agency operating systems, reporting frameworks, or account planning processes
Benefits
Competitive PTO (12 Paid Company Holidays + 25 Days PTO, Sick & Quarterly Recharge Days)
Employee health, vision, and dental insurance
Company 401k Program, 3% automatic contribution from company
Company
Team 201
Team 201 provides UX design, lead generation, PPC advertising, brand marketing strategies, social media, and digital marketing services.
Founded in 2018
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Clément L.
Co-Founder & CEO
Haley Hebert
Co-Founder
Company data provided by crunchbase