Nextlink Internet · 1 month ago
Director of Marketing
United States
Full-time
Remote
Director/Executive
$60K/yr - $70K/yrNextlink Internet is a Hudson Oaks, Texas-based Internet Service Provider (ISP) delivering High Speed Internet and Voice Services throughout multiple states. They are looking for a competent Marketing Director to develop and implement strategies to strengthen the company’s market presence and maximize revenues, while supervising the marketing department and executing marketing programs.
Telecom & CommunicationsWireless
Responsibilities
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
Supervise the department and provide guidance and feedback to other marketing professionals
Produce ideas for promotional events or activities and organize them efficiently
Plan and execute campaigns for corporate promotion, launching of new product lines etc
Monitor progress and submit performance reports
Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
Conduct general market research to keep abreast of trends and competitor’s marketing movements
Control budgets and allocate resources amongst projects
Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Distribute and track success of social media leads, past no-go leads, referral leads, upgrade marketing efforts and a process for sales to call & sell. Report on all with summaries and corrective action plans for optimizing lead generation
Keep constant updates and act as the liaison between sales, marketing and the field for Fiber market launches, new market services launch and reach a daily installation backlog target of 100 Net New subs in every growth state by end of Q3, 2021. Report on all with summaries and corrective action plans
Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Identify, assess, develop and manage all marketing projects from beginning to completion for direct and digital efforts:
Forecasting reach, cost and success rate
Communicate with call center / inside sales on all marketing efforts, new market and technology upgrades / remarketing our customer base
Create tracking and reporting analytics proving success or unsuccessful efforts comparing the various channels (Digital, Direct, Radio, TV)
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results managed through our outsourced contractors
Manage presence on social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed utilizing our contractors to promote the brand, and revenue generation at the local level
Manages projects, programs, and vendor relationships (AFV & Digital Contractors), develops and executes against timelines, tracks performance, and ensures projects are within budget, meet quality standards, and align with key performance indicators and brand standards
Executes on program goals and manages aspects of marketing programs, including themes, messages, content, collateral, landing pages, and event logistics from concept through execution and follow up
Provide Marketing support for Enterprise Sales teams across Texas, Oklahoma, Kansas, Nebraska, Iowa and Illinois and any other states that Nextlink enters
Responsible for marketing & sales event calendar and coordinate all efforts to create maximum exposure
Create quarterly marketing initiatives including budgets for repeat sponsorship, charitable contributions, community “giving back” efforts
Responsible for creating internal & external company videos managed through our outsourced partners and contractors
Implements marketing and campaign plans, including positioning, campaign development strategies, and market strategy insights
Work with the different departments to hone our product offerings, packages, including campaigns/promotions, image advertising/branding, and new service launches
Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions
Collaborates with the Nextlink executive teams and marketing stakeholders to define customer targets and marketing mix
Conducts competitive and brand pricing analysis and provides to senior leadership for deeper analysis and decision making
Qualification
Required
Professional chartered marketer (CIM) is a plus
BSc/BA in business administration, marketing and communications or relevant field
Past work experience as a marketing Director or similar role
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
Experience working with budgets and forecasting
Excellent writing, communication, and presentation skills
Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
Benefits
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Company
Nextlink Internet
Nextlink is a high speed Internet service provider with next generation phone services.
Founded in 2012
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Cable ONECanAm Enterprises
2024-08-15Series Unknown· $20M
2024-08-15Debt Financing· $80M
Leadership Team
Claude Aiken
Chief Strategy Officer/Chief Legal Officer
Recent News
Business Wire
2025-11-19
Company data provided by crunchbase