Stanley Black & Decker, Inc. · 1 month ago
Global Brand Marketing Manager – CRAFTSMAN
United States
Full-time
Remote
Mid Level
$62K/yr - $100K/yr
3+ years expStanley Black & Decker, Inc. is a global leader in tools and innovative technology. The Global Brand Marketing Manager for CRAFTSMAN will oversee brand marketing initiatives, manage product developments, and collaborate with various teams to enhance brand equity and customer experiences.
IndustrialManufacturingRetail
Responsibilities
Understand the brand vision and support the development of long-term brand equity strategies. Build strategic and tactical plans that support this vision through a multi-year roadmap, elevating brand positioning in the hearts and minds of end users while supporting delivery of target brand KPIs, including share growth and perception change
Coordinate with cross-functional teams and agency partners to plan, develop, and deliver dynamic, world-class content
Manage the development of launch materials including, but not limited to, claims and marketing copy, packaging design, eCommerce content, photography, video, PR, and social media/influencer activation
Work with cross-functional teams and vendor partners to identify and deliver improved end-user experiences across all touchpoints, both online and offline
Partner with the Insights team to understand how user segments experience the brand and translate those insights into benefit-driven campaigns across core and new product categories
Cultivate relationships with product, commercial, and senior leadership partners to drive alignment and collaboration on marketing strategies
Partner with regional Brand Marketing and Activation teams on objectives, KPI alignment, and performance tracking, while making recommendations to improve execution and ensure best-in-class global representation of the CRAFTSMAN brand across every touchpoint
Collaborate with the Associate Brand Manager to deliver high-volume new product launch initiatives with exceptional attention to detail and on-time execution
Execute deliverables by proactively driving collaboration and communication across project stakeholders
Lead the development and execution of new product launch plans
Own full campaign execution from development through launch
Identify and elevate gaps, needs, interdependencies, wins, and challenges impacting brand success
Qualification
Required
3-5 years of brand marketing experience
Bachelor's degree in Marketing, Communications, or a related field
Experience in brand campaign development and execution
Experience launching brand marketing campaigns, developing content and messaging strategies, leveraging insights to drive decisions, and optimizing and reporting on performance
Experience working cross-functionally within mid-to-large organizations
Strong business acumen, including financial and budget management skills
Accountability and ownership mindset
Ability to respond with speed and agility
Strong communication skills across all levels of the organization
Excellent listening skills
Ability to thrive in a fast-paced and evolving environment
Benefits
Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tool sand other partner programs.
Medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Being part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
Company
Stanley Black & Decker, Inc.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
10001+ employees
H1B Sponsorship
Stanley Black & Decker, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
1%
Represents job field similar to this job
Marketing
Engineering and Development
Management and Executive
Accounting and Finance
Sales
Customer Service and Support
Product Management
Legal and Compliance
Creatives and Design
Trends of Total Sponsorships
*2026 (26)
2025 (78)
2024 (71)
2023 (74)
2022 (117)
2021 (121)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$745.4M2023-03-01Post Ipo Debt· $745.4M
1978-01-13IPO
Leadership Team
Christopher Nelson
President and Chief Executive Officer
Deborah K. Wintner
Senior Vice President , Chief Human Resources Officer
Recent News
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