VSP Vision Care · 1 month ago
Senior Market Manager
United States
Full-time
Remote
Senior Level
$84K/yr - $142K/yr
6+ years expVSP Vision Care is a company focused on delivering effective marketing strategies and programs. The Senior Market Manager will lead marketing initiatives, identify business opportunities, and collaborate with various teams to ensure alignment with company objectives.
Property & Casualty InsuranceInsurance
No H1B
Responsibilities
Initiates, develops, leads and manages marketing strategies, positioning, initiatives and programs in support of company objectives
Develops and drives the highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives
Identifies business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance
Serves as program owner, accountable for development, design, and execution, and ensures that processes and systems align with strategy
Collaborates with market managers and the communications team to ensure program positioning and promotion are aligned and effective; often directly manages agency resources and consulting engagements
Works closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives
Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs
Educate business partners on brand-related issues and opportunities
Identify segment expectations, behaviors, and attitudes, and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitive
Establish goals and set targets to measure the success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Qualification
Required
Bachelor's degree in Marketing, Business, or related field, or equivalent experience
Six years of marketing experience, preferably customer-focused experience with a specific market segment. Health care or eye care background a plus
Experience with program management and leadership skills, including the ability to recommend strategic direction and influence change
Advanced understanding of marketing concepts, theories, and practices
Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change
Superior analytical and problem-solving skills
Proven advanced presentation skills
Excellent written and verbal communication skills
Skill to effectively use a variety of communication mediums and customize content for targeted audiences
Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties
Benefits
Eligible bonuses and commissions
VSP Vision benefits
Company
VSP Vision Care
VSP Vision Care is a provider of vision care and coverage.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
M
Mike Dowd
Sr. Manager for Real Estate, Planning & Construction
Recent News
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