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Ahrefs · 1 month ago

Social Media Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
Ahrefs is a company that empowers people to do their best work without micromanagement. They are seeking a Brand Social Media Specialist who will craft engaging and humorous content for their social media platforms, ensuring the brand's voice is reflected accurately while driving engagement and awareness.
MarketingDigital MarketingSearch EngineSEO
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Growth Opportunities

Responsibilities

Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit
Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward
Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve
Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments
Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact
Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach
Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives
Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly

Qualification

Social media managementCopywritingSocial media platforms X/TwitterSocial media platforms LinkedInSocial media platforms YouTube CommunitySocial media platforms InstagramSocial media platforms RedditContent strategyTrend analysisEditorial judgmentContent repurposingImage/video creation or editing

Required

Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours
Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy
A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication
Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content
Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight

Preferred

Experience working in the SaaS industry or with B2B tech brands
Familiarity with Ahrefs' tools and the SEO/marketing landscape
Skills in basic image/video creation or editing for social media

Company

Ahrefs

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company-logo
Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.
dateFounded in 2010
location
Singapore, Central Region, SGP
people-size51-200 employees
web-link
https://ahrefs.com/about

Funding

Current Stage
Growth Stage

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Company data provided by crunchbase