Social Discovery Group · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid LevelSocial Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. They are seeking a Lifecycle Marketing Manager to develop and execute marketing strategies that enhance customer engagement and revenue across multiple channels.
FinanceInformation TechnologyVenture Capital
Responsibilities
Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
Create and manage customer segmentation and targeting strategies to optimize the customer journey
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
Develop and execute SMS and push notification campaigns to engage customers across multiple channels
Monitor and analyze campaign performance to optimize results and ROI
Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
Qualification
Required
Strong Clevertap Platform knowledge
Ability to self-manage
Strong analytical skills and ability to use data to make informed decisions
Understanding of customer behavior and segmentations
Experience with A/B testing and experimentation
Experience with SMS and push notification marketing
Experience with HTML and CSS for email design
Graphic designs for email marketing (basic level, but passionate to learn)
Benefits
REMOTE OPPORTUNITY to work full time
6% 401K retirement match
Healthcare benefits (include medical, dental, and vision insurance)
Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday
Company
Social Discovery Group
SDGroup brings together over 50 brands, an investment fund and a venture studio. We invest in social discovery technology startups.
Founded in 1991
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Georgy Selishchev
Partner Account Manager
Guzel Sagdeeva
Personal assistant to CEO
Recent News
2025-09-02
2025-05-01
Company data provided by crunchbase