Sparks Group · 1 month ago
Marketing Automation Specialist
Sparks Group is a well-established and world-renowned Association seeking a Marketing Automation Specialist for a long-term, fully remote opportunity. The role involves deploying email campaigns, utilizing the Eloqua Marketing Automation Platform, and collaborating with internal partners to analyze campaign metrics.
ConsultingHuman ResourcesStaffing Agency
Responsibilities
Deploy one-off and recurring email campaigns for internal partners across the Association
Use Eloqua Marketing Automation Platform to create automated campaigns
Build emails within an email marketing platform using WYSIWYG and HTML editors
Work within our established email request and review/approval processes, including usage of the team’s Litmus email testing software
Build a working relationship with internal partners and act as an internal consultant
Assist with analysis of campaign metrics and provide actionable insights to partners
Qualification
Required
Bachelor's degree in Marketing or equivalent experience
Minimum 2-5 years of experience in digital marketing or marketing automation
Experience with Email Marketing tools (ConstantContact, SendGrid, Mailchimp, etc.)
Experience with Marketing Automation platforms is a big plus (Eloqua, Pardot, Marketo, etc.)
Familiarity with HTML is highly desired
Ability and desire to learn new software, skills, and processes
Ability to organize, prioritize, and manage multiple projects in a fast-paced environment
Demonstrable communication skills and understanding of email marketing analytics