Synchrony · 3 weeks ago
AVP, Creative Technology & Enablement Leader
Synchrony is a financial services company seeking a dynamic and strategic GenAI Enablement and Transformation Lead to drive the adoption and integration of Generative AI technologies across their creative workflows. The role involves developing training programs, managing use case development, and leading pilot initiatives to maximize the value and efficiency of Generative AI within the organization.
LendingFinanceProperty & Casualty InsuranceVenture CapitalConsumer LendingFinancial ServicesInsurance
Responsibilities
Drive GenAI Enablement Across the Goldmind Team
Lead the development and execution of a GenAI enablement strategy aligned with Goldmind’s creative automation and design system initiatives
Partner with the Creative Technology and Design Systems Lead to integrate GenAI capabilities into existing and new workflows
Identify and Coordinate GenAI Training & Certification Opportunities
Assess the team’s AI skills and knowledge gaps; identify relevant external and internal training and certification programs
Organize and deliver GenAI training sessions, workshops, and enablement content to build AI fluency and confidence
Manage GenAI Use Case Development and Pilot Programs
Collaborate with creative, technology, and strategy teams to identify, prioritize, and scope GenAI use cases
Oversee pilot projects from ideation through evaluation and scaling, ensuring alignment with agency goals and feasibility
Capture learnings and best practices to refine GenAI application across creative workflows
Reporting and Analytics on GenAI Adoption & Impact
Define KPIs and implement reporting frameworks to track GenAI tool usage, pilot outcomes, productivity gains, and adoption rates
Provide regular updates to leadership and stakeholders on GenAI progress, challenges, and opportunities
Lead New GenAI Tool Identification, Evaluation, and Onboarding
Continuously scan the AI landscape to identify emerging GenAI platforms, technologies, and tools relevant to creative production
Lead vendor evaluations, proof of concept trials, and integration planning to onboard new tools effectively
Collaborate with technology teams to ensure smooth adoption and integration with existing creative technology ecosystems
Champion Change Management and AI Adoption
Develop documentation, user guides, and best practices for GenAI tool usage
Drive awareness and adoption initiatives, addressing user concerns and championing responsible and ethical AI use
Collaborate Cross-Functionally
Work closely with Creative Technology and Design Systems Lead, designers, developers, strategists, and account managers to ensure GenAI solutions meet creative and business requirements
Act as the subject matter expert and internal consultant on GenAI capabilities and trends
Perform other duties and/or special projects as assigned
Qualification
Required
7+ years experience in AI enablement, innovation, product management, or creative technology roles, ideally with a focus on Generative AI
Demonstrated success leading AI adoption, training, pilot programs, or tool onboarding in creative or marketing environments
2+ years strong understanding of GenAI technologies and how they apply to creative workflows (e.g., text-to-image, NLP, generative video/audio models)
Ability and flexibility to travel for business as required
Preferred
Excellent cross-functional collaboration skills and experience working alongside creative, technical, and business teams
Proven ability to drive change management and user adoption for new technologies
Able to organize and deliver training programs and create enablement materials targeted at diverse user groups
Experience evaluating and onboarding SaaS AI tools and managing vendor relationships
Data-oriented, comfortable setting KPIs, tracking adoption metrics, and reporting insights
Passion for creative innovation and continuous learning
Benefits
Eligible for an annual bonus based on individual and company performance
Flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices
You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations)
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow
Company
Synchrony
Synchrony is a consumer financial services company.
Funding
Current Stage
Public CompanyTotal Funding
$1B2026-06-03Post Ipo Equity· $500M
2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Recent News
2026-07-09
Hartford Business Journal
2026-07-02
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