FMX · 1 month ago
Customer Lifecycle Marketing Specialist
United States
Full-time
Remote
Senior Level
$70K/yr - $70K/yrFMX is a cloud-based facility maintenance and management company headquartered in Columbus, Ohio, seeking a Customer Lifecycle Marketing Specialist to enhance their SMB customer experience. This role involves designing and executing scalable engagement programs to drive customer adoption, retention, and satisfaction, while collaborating closely with the Customer Success team.
Cloud ComputingInformation TechnologySoftware
Responsibilities
Design, build, and continuously improve a scalable SMB programming system that drives customer engagement, product adoption, and retention across 2,000+ accounts
Plan and execute multi-channel customer communication campaigns including email blasts, newsletters, and targeted outreach sequences
Host and produce customer-facing webinars, virtual events, and live Q&A sessions on topics informed by real customer trends and pain points
Develop customer education content such as video walkthroughs, help guides, and best practice resources that reduce inbound outreach and increase self-sufficiency
Build and manage automated playbooks, workflows, and health score triggers in Planhat (CRM) to enable proactive, data-driven customer engagement at scale
Analyze customer data and inbox trends to identify the most pressing pain points across the SMB segment and translate those insights into actionable programming
Collaborate closely with the SMB Customer Outcome Manager team to ensure programming addresses real customer needs and aligns with account-level outreach
Track, report on, and continuously optimize program performance metrics including open rates, webinar attendance, adoption indicators, and retention outcomes
Identify opportunities for upsell and cross-sell through programmatic touchpoints, surfacing qualified leads for the COM team
Manage and record all program activities, campaign results, and customer engagement data in Planhat
Serve as a Customer Outcome Manager for a select portfolio of SMB accounts as needed, ensuring retention through driving value, product adoption, and customer satisfaction
Travel to customer events, conferences, and FMX regional forums as needed
Qualification
Required
A proven knowledge of the FMX software or demonstrated ability to rapidly become an FMX expert
Experience designing and executing customer engagement programs at scale in a SaaS or Customer Success environment
Hands-on experience with CRM platforms and automation tools — experience with Planhat is a strong plus
Demonstrated ability to produce compelling customer-facing content, including webinars, video walkthroughs, and written communications
A data-driven mindset with the ability to analyze engagement metrics and iterate on programs based on results
Strong project management skills with the ability to manage multiple programs and deadlines simultaneously
Experience in Microsoft Office, specifically Microsoft Excel
The ability to build and nurture relationships with customers and internal stakeholders
Excellent written and verbal communication skills, with a strong ability to distill complex information into clear, engaging content
An understanding of when to proactively reach out to customers and how to identify at-risk or high-opportunity accounts
An innovative way of thinking to creatively solve problems and build programs from the ground up
A positive, customer-centric attitude
Self-motivation and strong time management skills, with the ability to thrive in an autonomous, remote-first environment
Commitment to continuous improvement and a coachable spirit
Effective presentation and facilitation skills, particularly for hosting live virtual events
A match with our core pillars: Teamwork, Excellence, & Integrity
Benefits
100% company-paid health, dental, vision, long and short term disability, and life insurance.
Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need.
We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers.
When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.).
We will also provide up to $500 to help with equipment, furniture and accessories.
You will also get $60/month toward your home internet connection.
Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
401(k) and medical / dental / vision / short and long term disability / life insurance.
Company
FMX
FMX enables facilities managers to more efficiently and effectively track work orders, schedule resources, and plan maintenance.
Founded in 2012
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3MKey Investors
Luminate Capital PartnersFive Elms CapitalSaaS Capital
2025-07-21Private Equity
2019-10-13Private Equity
2019-03-06Debt Financing· $3M
Leadership Team
Brian Gregory
CEO
Recent News
2025-07-22
Fintech Finance
2024-10-23
Company data provided by crunchbase