Independence Pet Group · 1 month ago
Salesforce CRM Email Marketing Specialist
United States
Full-time
Remote
Mid LevelIndependence Pet Group is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The Salesforce CRM Email Marketing Specialist will support the execution and optimization of the customer relationship management program, focusing on data-driven communications to enhance customer engagement and retention.
Pet
Responsibilities
Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem
Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues
Build and refine customer segments to enable personalized communications
Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels
Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution
Set up tagging, triggers, and basic automation within the CRM platform
Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager
Support A/B testing and post‑campaign analysis to identify areas for improvement
Maintain dashboards and weekly/monthly reporting
Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences
Support CRM needs for promotions, product launches, and key lifecycle moments
Assist in managing CRM platform updates, integrations, and troubleshooting
Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager
Qualification
Required
Experience with Salesforce CRM or similar CRM platforms
Strong understanding of email marketing best practices
Ability to analyze data and generate insights
Experience with A/B testing and campaign optimization
Strong attention to detail and organizational skills
Excellent written and verbal communication skills
Ability to work collaboratively in a cross-functional team environment
Experience with data management and customer segmentation
Proficiency in Microsoft Excel or similar data analysis tools
Preferred
Experience with SMS marketing
Familiarity with digital marketing channels
Knowledge of customer engagement strategies
Experience in the pet industry or related fields
Benefits
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Company
Independence Pet Group
Independence Pet Group is an integrated, full-stack pet insurance platform.
Founded in 2021
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$55.59M2023-11-15Private Equity· $55.59M
Leadership Team
Chip Aubry
Chief Technology Officer
David Martin
Vice President Of Strategic Partnerships
Recent News
Company data provided by crunchbase