Zip Co · 1 month ago
CRM Ops Technical Specialist
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $80K/yr
1+ years expZip Co is a digital financial services company that offers innovative, people-centered products. They are seeking a CRM Ops Technical Specialist to play a critical role in delivering personalized customer communications and optimizing engagement through various marketing channels. The role involves executing CRM campaigns, collaborating with cross-functional teams, and leveraging data-driven strategies to enhance customer interactions.
FinanceFinTechPaymentsFinancial Services
No H1B
Responsibilities
Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
Execute Own end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting
SupportDevelop data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate campaign goals into scalable execution plans
Optimize campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis
Leverage AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
Analyze campaign results and operational metrics to identify opportunities for continuous improvement across the CRM program
Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time
Qualification
Required
1–2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success
Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred
Benefits
Flexible working culture
Incentive programs
Unlimited PTO
Generous paid parental leave
Leading family support policies
Company-sponsored 401k match
Learning and wellness subscription stipend
Beautiful Union Square office with a casual dress code
Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available
Bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits
Company
Zip Co
Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.55BKey Investors
Victory Park CapitalWestpacNational Australia Bank
2025-12-15Post Ipo Debt· $283M
2024-07-17Post Ipo Equity· $146.05M
2024-01-16Post Ipo Debt· $225M
Leadership Team
Cynthia Scott
Managing Director and Group CEO
Peter Gray
Co-founder and Global Chief Operating Officer
Recent News
2026-07-17
2026-07-17
Company data provided by crunchbase