Housecall Pro · 2 weeks ago
Director, Customer Marketing & Intelligence
United States
Full-time
Remote
Director/Executive
$122K/yr - $165K/yr
7+ years expHousecall Pro is a company dedicated to improving the lives of home service professionals. They are seeking a Director of Customer Marketing & Intelligence to lead the Pro lifecycle, focusing on enhancing customer engagement and retention through data-driven strategies and innovative marketing solutions.
AppsHome ServicesInformation TechnologySaaSSoftwareB2BHome ImprovementHome RenovationMobile
Responsibilities
Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives
Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey
Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement
Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies
Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments
Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels
Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes
Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition
Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale
Qualification
Required
7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business
Experience in data-driven marketing and analytics
Track record of impacting customer metrics like retention, lifetime value, and conversion
Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Previous experience managing and building high-performing marketing teams
Strong analytical orientation with the ability to move from customer insight to execution briefs
Experience with SMB customer bases or field services/trades audience is a strong plus
Bachelor's degree or equivalent work experience
Preferred
Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)
Systems thinker who can bring momentum to complex, multi-stakeholder initiatives
High level of ownership and an obsession with finding friction-less solutions for our Pros
Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details
Benefits
Bonus
Equity
Health care insurance (medical, dental, vision, disability)
Employee assistance program
401(K)
Flexible time off
Paid parental leave
Tech reimbursement
Other company benefits
Company
Housecall Pro
Housecall Pro is a developer of a mobile software platform used to connect back-end business operations and homeowners.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$175.05MKey Investors
PermiraVista Credit PartnersAkkadian Ventures
2022-06-23Series D· $65M
2022-06-23Debt Financing· $60M
2020-11-04Secondary Market
Leadership Team
Michael Beaudoin
Chief Executive Officer
Ian Heidt
Chief AI Officer & Co-founder
Recent News
evonexus
2026-05-29
Company data provided by crunchbase