Turning Stone Enterprises · 4 weeks ago
Email Marketing Specialist
United States
Full-time
Remote
Mid Level
2+ years expTurning Stone Enterprises is a dynamic organization with a diverse range of business operations, including the Turning Stone Resort Casino. They are seeking an Email Marketing Specialist to collaborate with marketing teams, execute email campaigns, and enhance guest engagement through targeted marketing strategies.
LifestyleFood and BeverageHospitalityEvents
Responsibilities
Works with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities
Executes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands. Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend
Assists the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategies
Works closely with all departments to ensure campaigns work effectively
Creates and optimizes landing pages for email marketing campaigns
Ensures the database is segmented effectively for targeted marketing activities
Deploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone Enterprises
Crafts and deliver reporting analyses, along with opportunistic recommendations, to marketing leadership
Maintains external professional relationships to assure specialized expertise and development
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Computer Science or related field or equivalent experience
2-4 years of working experience in email marketing strategy and execution
Must have experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production. Hospitality industry-related background a plus
Comprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred)
Proficiency with HTML/CSS for email design and manipulation
Knowledgeable in data privacy laws (GDPR, CCPA, CASL)
Must be able to obtain and maintain valid gaming license as required for Turning Stone Enterprises
Excellent verbal and written communication skills
Project Management efficacy: highly organized, results oriented, and able to take initiative and lead projects
Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors
Ability to stand/walk for long periods of time and lift up to 50 pounds
Benefits
Paid weekly
Variety of schedules
Paid time off
Tuition assistance
Career-building professional development
Discounts from dining to fuel to concerts
Team Member appreciation events
Quality healthcare and dental benefits
A robust 401k retirement plan
Dealer School
Finance Scholarship Program
Comprehensive medical, dental, and vision plans
401(k)
Life insurance
Paid holidays
Team member assistance programs
Wellness programs
An upcoming 5,000-square-foot onsite medical center
Training programs
Complimentary shuttles
Career development initiatives
Company
Turning Stone Enterprises
Turning Stone Enterprises manages a portfolio of hospitality, gaming, retail, and recreation brands in Central New York.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ray Halbritter
Chief Executive Officer
Company data provided by crunchbase