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Marketing Specialist - Money Transfer jobs in United States
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IDT Corporation · 1 month ago

Marketing Specialist - Money Transfer

IDT Corporation is a communications and financial services company headquartered in New Jersey, US. They are seeking a bilingual (Spanish/English) Marketing Specialist to manage and execute CRM campaigns for the BOSS Money Transfer business in the USA market, focusing on customer acquisition, engagement, retention, and revenue growth.
Telecom & CommunicationsDigital MediaFinancePaymentsRetailCommunications InfrastructureDigital EntertainmentFinancial ServicesTelecommunications
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Responsibilities

Develop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back)
Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns and promo codes, creation of marketing messages in multiple languages, testing of messages, creation of emails and proper follow through to ensure campaigns are launched on time
Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance
Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactions
Collaborate with the design team to create all visual assets for emails, in apps and other CRM activities
Work closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etc
Work closely with product teams and align CRM campaigns with business goals/priorities
Manage the community event calendar for BOSS Money and prepare all the materials, communications and offers needed for the events

Qualification

CRMBrazeB2C MarketingBilingual Spanish EnglishProject Management

Required

3+ years of experience in marketing, preferably marketing communications or CRM
Bachelor's degree in Marketing, Business, Communications, or related field
Excellent project management and cross-functional collaboration skills
Must have B2C experience
Knowledge of Braze and experience with apps
Fully bilingual in English / Spanish both written and oral

Benefits

100% Remote work opportunity!
B2B Employment ($, gross).
Stable job with long-term growth perspective.
Competitive salary with annual performance review.
Really good hardware.
An exciting and challenging job with talented people around.
Continuous learning and career growth opportunities.
Compensation for professional training, seminars, and conferences.
Referral program – get rewarded for helping us grow the team with talented people.
Company-supported English classes to enhance your professional growth.

Company

IDT Corporation

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IDT Corporation enriches lives, providing communication, entertainment and financial services.

Funding

Current Stage
Public Company
Total Funding
unknown
2001-02-26IPO

Leadership Team

S
Samuel Jonas
CEO & COO
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David Wartell
Chief Technology Officer
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Company data provided by crunchbase