Mappedin · 1 month ago
Product Marketing Manager
United States+1 more
Full-time
Remote
Senior LevelMappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. They are seeking a Product Marketing Manager who will own messaging and positioning, product launches, and sales enablement, while building a compelling narrative that resonates with customers and drives market momentum.
Big DataEnterprise SoftwareCloud ComputingSaaSInternet of ThingsSoftwareAnalyticsGeospatialMapping ServicesNavigationPaaSSmart BuildingSmart Cities
Responsibilities
Take end-to-end ownership of how Mappedin talks about itself
Audit where the story breaks down, where value gets lost in technical language, and where the human story isn't being told
Build a positioning framework that holds up across verticals and buyer personas — airports, malls, stadiums, campuses, public safety, OEM partners — and evolve it as the product and company grow
Build the launch infrastructure Mappedin needs
Define launch tiers, create repeatable templates, and establish the rhythms that turn engineering velocity into market momentum
Own both internal readiness — sales, CS, support — and external execution
Work closely with the sales team to understand where deals stall, where confidence breaks down, and what tools and narratives would change that
Produce the materials that actually get used: positioning briefs, battlecards, demo narratives, and objection handlers
Know the customer deeply enough to represent their perspective without waiting for a formal research cycle
Spend time with sales, CS, and customers directly
Bring what you learn back into messaging, launch decisions, and product conversations — and make it a habit, not a project
Qualification
Required
B2B SaaS product marketing experience — you've worked in software, ideally at a company where the product was technically complex and the buyer wasn't obvious
You've owned messaging and positioning for a multi-use-case product — not just executed against a framework someone else built. You can point to before and after
You've moved a company's story from feature-led to outcome-led — and you can describe specifically how you did it
You've run or meaningfully shaped a product launch process — not just participated in one. You know what good looks like and you've built toward it
Your enablement work actually got used. Sales reps changed how they talked about the product because of something you made
You're comfortable as a generalist. This role covers multiple verticals and buyer types — there's no per-vertical specialist to hand off to
You've spent real time with customers. Your perspective on what buyers need comes from firsthand conversations, not briefs or second-hand summaries
You move without waiting for a complete brief. You orient fast, form a point of view, and get to work
Benefits
Competitive base salary
20 days of paid vacation, available from your first day
Comprehensive benefits from Day 1
A team of bar raisers with low ego and high ownership
Company
Mappedin
Mappedin creates digital maps that turn indoor spaces into interactive maps for web, mobile, and kiosks.
Founded in 2011
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$40.58MKey Investors
Edison PartnersChannel Equity Partners
2026-04-07Series B· $24.5M
2023-02-22Series A· $8.6M
2016-06-30Seed· $5.6M
Leadership Team
Hongwei Liu
CEO
Yuval Kossovsky
Managing Director, Transportation
Recent News
Sports Business Journal
2026-05-14
Company data provided by crunchbase