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Alliance Marketing Manager jobs in United States
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Barracuda · 1 month ago

Alliance Marketing Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$120K/yr - $133K/yr
Barracuda is a leading cybersecurity company providing complete protection against complex threats. As the Alliance Marketing Manager, you will shape and deliver strategic marketing initiatives with key technology and channel partners, developing co-marketing programs and driving joint go-to-market campaigns.
Cloud ComputingEnterprise SoftwareSoftwareCloud InfrastructureSecurity

Responsibilities

Build the global strategy for integrated marketing campaigns with Technology Alliance Partners
Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams
Create alliance messaging, content, and differentiated joint value propositions
Build and manage strong relationships with internal stakeholders and partner teams
Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs
Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives
Leverage AI and digital experiences to enhance marketing performance and engagement

Qualification

Channel ecosystemsTechnology partner landscapesCo-marketing initiativesJoint value propositionsPartner-centric messagingData-driven marketingDigital marketing toolsAI-powered platformsMarketing automation systemsStakeholder engagementProject management

Required

Solid understanding of channel ecosystems and technology partner landscapes
Proven experience designing and executing successful co-marketing initiatives with alliance partners
Skilled at developing impactful joint value propositions and crafting partner-centric messaging
Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights
Excellent organizational and project management skills, delivering projects efficiently and on schedule
Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners
Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities
Outstanding communication and stakeholder engagement abilities
Self-driven, thriving in team-oriented settings and dynamic work environments

Preferred

Adept in digital marketing tools, AI-powered platforms, and marketing automation systems

Benefits

Equity, in the form of non-qualified options
High-quality health benefits
Retirement Plan with employer match
Career-growth opportunities
Flexible Time Off and Paid Time Off benefits

Company

Barracuda

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Barracuda is a leading global cybersecurity company providing complete protection against complex threats for all size business.
dateFounded in 1999
location
Santa Clara, California, USA
people-size1001-5000 employees
web-link
http://www.barracuda.com/netcontinuum

Funding

Current Stage
Late Stage
Total Funding
$61M
Key Investors
Menlo VenturesPalomar VenturesDaiwa Securities Group,NIF Ventures
2007-09-17Acquired
2005-10-17Series Unknown· $15M
2003-04-08Series C· $20M

Leadership Team

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Hatem Naguib
Chief Executive Officer
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Fleming Shi
Chief Technology Officer
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Recent News

PR Newswire
Barracuda appoints a Chief Product Officer to drive innovation, product and service strategy
2024-05-07
APN News
Barracuda expands leadership team to accelerate MSP business
2024-04-24
PR Newswire
Barracuda expands U.S. distribution channel through Ingram Micro
2024-04-24
Company data provided by crunchbase