Scopely · 1 week ago
Director, Performance Marketing - Unannounced ARPG Mobile Game
United States
Full-time
Remote
Director/Executive
$160K/yr - $230K/yr
8+ years expScopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role will lead global performance marketing strategy and execution, driving player growth and optimizing marketing budgets.
Digital MediaAppsGamingSoftwareDigital EntertainmentMobile AppsOnline GamesVideo Games
Responsibilities
You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale
Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets
Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms
Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
Build and oversee Scopely’s UA pod in Shanghai, China
Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement
Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value
Qualification
Required
Fluent in English and Mandarin
Deep understanding of the Performance Marketing best practices on the Chinese gaming market
8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
4+ years of people management experience, with a track record of building and leading high-performing teams
Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
Experience working with global, cross-functional teams across multiple time zones
Strong leadership, communication, and stakeholder management skills
Preferred
Preferred experience working with Chinese gaming studios
Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
Experience working with Chinese gaming studios
Deep understanding of performance marketing best practices in the Chinese gaming market
Benefits
Equity
Bonuses
A comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off
Company
Scopely
Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games.
1001-5000 employees
H1B Sponsorship
Scopely has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
8%
Represents job field similar to this job
Marketing
Engineering and Development
Product Management
Management and Executive
Creatives and Design
Sales
Accounting and Finance
Human Resources
Customer Service and Support
Trends of Total Sponsorships
*2026 (3)
2025 (16)
2024 (18)
2023 (16)
2022 (16)
2021 (25)
2020 (22)
Funding
Current Stage
Late StageTotal Funding
$998.5MKey Investors
NewView Capital,Wellington ManagementNewView CapitalGreenspring Associates,Horizons Ventures
2023-04-05Acquired
2021-10-18Secondary Market
2020-12-11Secondary Market
Leadership Team
Javier Ferreira
Co-CEO
Walter Driver
Co-Founder, Chairman & Co-CEO
Recent News
2026-08-07
Business Standard India
2026-08-05
Company data provided by crunchbase