Benzinga · 1 month ago
Senior B2C Marketing Manager (Lifecycle & Growth)
United States
Full-time
Remote
Senior Level
5+ years expBenzinga is a high-velocity financial media company with a fast-growing B2C subscription business. The Senior B2C Marketing Manager will be responsible for running email and SMS programs, optimizing funnels for user conversion, and leading continuous experimentation to drive revenue growth.
Big DataFinanceFinTechPublishingAnalyticsNews
Responsibilities
Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers from day 1 to day 365, across both channels, coordinated so the two reinforce rather than collide
Build and optimize the landing pages, signup flows, and checkout experiences that move users from interest to paid, plus the event and webinar workflows that feed the funnel
Own the testing roadmap across your channels and pages. Decide what to test next based on what the funnel is telling you, ship it, scale what works, kill what doesn't, and report the revenue impact
Own the numbers on your programs, protect deliverability and list health, and keep attribution clean so every send and page is traceable to a source and a result
Qualification
Required
5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce
Deep ESP fluency. You have built and owned journeys, segments, broadcasts, and triggered sends in a modern ESP, and you can ramp on a new one fast. Comfort across a range of email platforms is a strong plus
SMS program experience. You have built and run an SMS program, including consent, compliance, and deliverability, not just sent a few campaigns
Funnel and conversion depth. You have built and optimized landing pages, checkout flows, and signup funnels, and you can point to conversion wins you drove
Self-directed builder. You take a revenue goal, decide what to build, and ship it yourself with care and accuracy. You do not need a task list, and you sweat the details and the QA
Strong analytical judgment. You read performance data, spot the trend, form the hypothesis, and translate it into the next test. Comfort with spreadsheets is required; SQL is a plus
Experimentation discipline. You run always-on testing as a default way of working and can show wins you owned end to end
Compliance reflex. You instinctively catch performance-claim and promotional-language risk on your sends and pages before they ship. In financial media this is a default, not an afterthought
Strong copy sense. You write subject lines, SMS hooks, and CTAs that earn the open and the click, and you can match and set brand voice
Fluency with UTM tracking and attribution models
Excellent written communication, sharp project management, and the discipline to run multiple programs at once without dropping a detail
Preferred
Experience with onsite experimentation platforms
Exposure to subscription billing systems and the entitlement logic behind paywalls and trials
Experience with webinar and live-event marketing
Benefits
Competitive salary with performance-based upside.
Health, dental, and vision insurance.
401(k) with company match.
Remote-first, flexible work arrangements.
Generous PTO and paid holidays.
Professional development and a front-row seat to a fast-moving subscription business.
Company
Benzinga
Benzinga is a financial news and analysis service providing timely, actionable insights for investors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$4.5MKey Investors
Lightbank
2021-10-25Acquired
2016-09-29Series Unknown· $3M
2011-05-26Series Unknown· $1.5M
Leadership Team
Matt Maley
Co-Founder & Author of the Benzinga Stock Picks Newsletter with Matt Maley
Robert G Checchia, CFA
Chief Financial Officer
Recent News
2026-08-04
2026-07-30
Company data provided by crunchbase