Highwire · 1 week ago
Director, Insights & Analytics
United States
Full-time
Remote
Director/Executive
$110K/yr - $150K/yr
7+ years expHighwire is a strategic marketing communications agency at the intersection of innovation and industry. The Director, Insights & Analytics plays a critical role in advancing Highwire’s data-driven approach to strategic communications and digital marketing, responsible for transforming research, measurement, and analytics into actionable insights for clients.
MarketingSocial MediaPublic Relations
No H1B
Responsibilities
Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives
Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations
Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives
Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution
Build and maintain agency measurement frameworks, methodologies, and proprietary datasets
Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact
Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations
Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities
Support internal data literacy through training, knowledge sharing, and best practice development
Mentor junior team members as the insights function continues to grow
Qualification
Required
Bachelor's degree or equivalent professional experience in analytics, insights, research, measurement, or a related field
7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment
Proven ability to translate complex data and research into actionable insights and strategic recommendations
Strong experience with secondary research, measurement frameworks, and analytics platforms
Excellent writing and presentation skills with the ability to communicate insights clearly to client and internal audiences
Experience developing dashboards, reports, and performance measurement frameworks
Strong proficiency in Excel and PowerPoint
Ability to translate business challenges into research questions and measurement strategies
Experience collaborating across client services, digital, creative, and data teams
Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights
Preferred
Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred
Experience mentoring junior team members is preferred
Benefits
Competitive benefits package with medical, dental, and vision coverage
401(k) matching
Generous paid time off
Additional perks designed to support your overall well-being and growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
Supportive, inclusive, and collaborative workplace where you can grow and do your best work
Company
Highwire
Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Shamrock Capital Advisors
2022-09-15Private Equity
Leadership Team
Mallory Cloutier
Executive Vice President
C
Carol Carrubba
President
Recent News
Business Wire
2026-05-06
J.R. O'Dwyer Company, Inc.
2025-04-14
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