M+C Saatchi Group · 2 weeks ago
PAID SEARCH & ANALYTICS SPECIALIST
United States
Full-time
Remote
Mid Level
$75K/yr - $85K/yr
2+ years expM+C Saatchi Group is a leading independent creative agency that values diversity and inclusion. They are seeking a detail-oriented Paid Search & Analytics Specialist to manage, optimize, and analyze paid media campaigns, primarily focusing on Google Ads, while ensuring accurate tracking and insightful reporting.
Marketing & Advertising
Responsibilities
Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube as needed
Conduct keyword research, audience research, competitive analysis, and search term analysis
Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs
Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations
Support ad copy development and testing across paid search campaigns
QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in place
Set up and troubleshoot conversion tracking using Google Tag Manager
Support GA4 event tracking, conversion setup, and audience creation
Help diagnose tracking discrepancies between Google Ads, GA4, client websites, CRM platforms, and reporting dashboards
Work with internal teams and clients to ensure key conversion actions are being captured accurately
Understand how tracking quality impacts media optimization, bidding strategies, and reporting accuracy
Pull and organize performance data from Google Ads, GA4, Funnel.io, and other reporting platforms
Help build recurring reports and performance summaries for clients and internal teams
Identify key trends, performance drivers, risks, and opportunities
Translate campaign data into clear, useful insights and next-step recommendations
Support end-of-month, quarterly, and ad hoc reporting needs
Assist with Funnel.io data connections, QA, and troubleshooting where applicable
Support dashboard updates and data validation across platforms
Maintain clean campaign naming conventions and consistent tracking parameters
Help document tracking setups, optimization changes, and reporting processes
Qualification
Required
2 to 4 years of hands-on experience managing Google Ads campaigns
Strong working knowledge of Google Ads, especially Search and Performance Max
Experience with Google Tag Manager, including setting up and troubleshooting tags, triggers, and variables
Familiarity with GA4, including events, conversions, traffic sources, and basic reporting
Strong analytical skills and comfort working with performance data
Ability to identify issues, troubleshoot problems, and communicate findings clearly
Strong attention to detail, especially with campaign QA and tracking setup
Comfortable working in spreadsheets, including basic formulas, pivot tables, and data organization
Ability to manage multiple tasks, deadlines, and client priorities
Preferred
Experience with Funnel.io, Looker Studio, Supermetrics, or other reporting/data aggregation platforms
Experience with Microsoft Ads, Meta Ads, LinkedIn Ads, or other paid media platforms
Familiarity with offline conversion tracking, enhanced conversions, CRM integrations, or server-side tagging
Experience working in an agency environment
Google Ads and/or Google Analytics certifications
Experience with lead generation, B2B, financial services, healthcare, or other performance-focused accounts
Company
M+C Saatchi Group
M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Georgia Graham-Leigh
Founder: M&C Saatchi US Women’s Mentorship Program
Company data provided by crunchbase