Worktual · 2 weeks ago
Digital Marketing Consultant (US)
Worktual is looking for an experienced Digital Marketing Consultant based in the United States to drive demand generation and digital marketing initiatives for their AI-native enterprise customer intelligence platform. The role involves planning and executing digital marketing campaigns, managing paid campaigns, and collaborating with various teams to enhance campaign performance.
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Responsibilities
Plan and execute digital marketing campaigns targeting enterprise customers in the US
Manage paid campaigns across Google Ads and LinkedIn
Improve campaign performance through continuous optimisation and A/B testing
Work with content, design, and product marketing teams to create campaign assets
Develop landing pages and lead generation campaigns
Monitor campaign performance using Google Analytics and other reporting tools
Support email marketing, nurture campaigns, and marketing automation initiatives
Coordinate with SEO and content teams to maximise campaign impact
Track KPIs including CPL, CAC, conversion rates, and pipeline contribution
Qualification
Required
5+ years of B2B digital marketing experience
Based in the United States
Experience marketing SaaS, enterprise software, AI, CRM, CX, Contact Centre, or related technology solutions
Strong hands-on experience with Google Ads, LinkedIn Ads, Google Analytics, and campaign reporting
Experience with lead generation and demand generation for enterprise audiences
Excellent communication and analytical skills
Preferred
Experience with marketing automation platforms is an advantage
Company
Worktual
Worktual develops AI-powered Unified Intelligence solutions that unify customer data, automation, CRM, and omnichannel customer engagement.
Funding
Current Stage
Growth StageCompany data provided by crunchbase