Humana · 2 weeks ago
Engagement Marketing Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$126K/yr - $174K/yr
8+ years expHumana is a leading U.S. healthcare company dedicated to improving the health and well-being of vulnerable populations. The Engagement Marketing Lead will develop and implement member-centric marketing strategies to enhance engagement and drive performance outcomes across various campaigns.
HealthcareHealth InsuranceProperty & Casualty InsuranceVenture CapitalHealth CareInsurance
Responsibilities
Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into strategies, execution timelines, and deliverables from strategy development, execution and launch, through to measurement and optimization
Partner with stakeholders in the Stars, Clinical and Pharmacy businesses, as well as Marketing operations and analytics teams to align on campaign goals, and converting business needs into actionable GTM plans
Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas
Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration
Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables
Lead performance tracking, outcomes reporting and analyses to inform strategic decisions and roadmap iterations
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience
Minimum of 8 years of experience in marketing lifecycle or customer engagement
Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance
Proven ability to manage multiple projects simultaneously with strong attention to detail
Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
Demonstrated ability to drive cross-functional initiatives from strategic planning through execution and measurement
Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve
Preferred
Experience in healthcare, insurance, senior services, or other regulated industries
Demonstrated Stars and Clinical programs knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
Familiarity with agile marketing methodologies and cross-functional team collaboration
Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega
Benefits
Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance
Many other opportunities
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Marketing
Engineering and Development
Management and Executive
Customer Service and Support
Product Management
Accounting and Finance
Education and Training
Public Sector and Government
Trends of Total Sponsorships
*2026 (149)
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$14.07B2026-03-05Post Ipo Debt· $1B
2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
Leadership Team
Jim Rechtin
CEO and President
Greg Sheff
Interim Segment President, Home Solution
Recent News
2026-08-06
Benzinga.com
2026-07-29
Company data provided by crunchbase