Zero Gravity Marketing · 1 week ago
Lead Paid Social Strategist
United States
Full-time
Remote
Lead/Staff
6+ years expZero Gravity Marketing is seeking a Lead Paid Social Strategist to manage a portfolio of complex client accounts in both lead generation and eCommerce. The role involves developing strategies, leading client relationships, and ensuring business outcomes such as revenue growth and customer acquisition.
AdvertisingMarketingProfessional Services
Responsibilities
Own paid social strategy for a portfolio of complex, multi-platform accounts
Lead quarterly business reviews, executive presentations, and strategic planning sessions
Build performance forecasts, budget recommendations, and multi-quarter growth plans
Get ahead of risks, opportunities, and platform shifts before clients have to ask
Advise clients on creative direction and content opportunities that support both brand and performance goals
Run full-funnel campaigns across Meta, LinkedIn, TikTok, Pinterest, Reddit, YouTube, and emerging platforms
Lead tracking and attribution setup and maintenance: Meta Pixel, Conversions API, GA4, dynamic product ads, catalog feeds, and UTM frameworks
Develop audience strategies, creative testing roadmaps, and optimization frameworks that improve efficiency and results over time
Partner with clients on merchandising, promotions, product launches, and seasonal planning
Develop creative strategies rooted in audience insight, consumer behavior, and platform trends
Turn marketing goals into testing roadmaps, messaging frameworks, and content pillars
Write creative briefs that give designers, copywriters, and creators clear strategic direction
Build testing hypotheses for concepts, hooks, formats, and CTAs, and evaluate what's actually driving results
Spot emerging content formats and storytelling trends early
Work closely with PPC, SEO, Creative, Analytics, Email, and Account teams to develop integrated strategies
Mentor peers and contribute to frameworks and SOPs that improve quality across the team
Support new business pitches, proposals, and agency thought leadership initiatives
Qualification
Required
6 to 8 or more years in paid social or paid media; agency experience preferred
A track record of driving revenue and ROAS growth for eCommerce brands
Deep expertise across Meta, LinkedIn, TikTok, Pinterest, Reddit, and YouTube
Strong command of Meta Pixel, Conversions API, attribution modeling, and dynamic product advertising
Shopify experience and fluency in eCommerce metrics including ROAS, MER, CPA, CAC, AOV, CVR, and LTV
Confidence leading executive-level client conversations
The ability to translate complex performance data into clear, actionable strategy
Experience developing creative strategies for social campaigns, with a strong sense of consumer psychology, storytelling, and what makes content convert
Working knowledge of organic social strategy, content, community management, and influencer marketing, and how these disciplines support an integrated social program
Preferred
Influencer and/or affiliate marketing strategy experience
Enterprise-level budget management across multiple platforms
Proficiency with GA4, Supermetrics, or advanced social reporting tools
Hands-on experience partnering with designers, copywriters, and creators to bring creative strategy to life
Experience using AI tools to speed up creative ideation and messaging exploration
Company
Zero Gravity Marketing
Zero Gravity Marketing is a full service marketing agency that specializes in digital marketing including web design & email marketing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Uzzo
CEO / Founder
Michela Solanch
Partner, Vice President of Strategy
Company data provided by crunchbase