Integrity · 1 week ago
Marketer + Google Ads and Analytics Leader
United States
Full-time
Remote
Senior LevelIntegrity is a leading web/digital marketing technology agency in St. Louis seeking an exceptional marketing analyst and writer for the web to join their growing team. The role involves planning, implementing, and managing data-driven SEO/SEM/PPC programs while collaborating with various teams to optimize marketing strategies.
ConsultingInformation TechnologyInformation Services
Responsibilities
Plan, implement and manage data driven client SEO/SEM/PPC programs
Must be an exceptional writer and communicator
Marketing strategist with a Conversion Rate Optimization (CRO) mindset
SEM management includes:
Conducting keyword research
Creating campaigns and monitoring performance
Managing campaign budgets
Performing A/B testing and audits
Continually optimize campaigns and landing pages
SEO management includes:
Understanding personas to better target identified audiences
Creating keyword and linking strategies
Optimizing meta descriptions
Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
Providing recommendations to content writers to drive SEO content creation
Analytics management includes:
Analyzing data and provide evidence-based recommendations
Correlating performance metrics against digital marketing KPIs
Identifying deficiencies and implement solutions in a timely manner
Presenting data in a meaningful way
Suggest improvements for process and productivity optimization
Work with content writers, web developers and marketing teams to properly implement best practices
Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
Qualification
Required
Must be an exceptional writer and communicator
Marketing strategist with a Conversion Rate Optimization (CRO) mindset
Experience with and capacity to quickly learn and utilize the following tools: Google Ads, Google Search Console, Google Tag Manager, Google Tag Manager Debugger, Google Tag Assistant, Google Analytics, Google Looker Studio, Google Optimize, Google Data Studio, Google Keyword Planner, Google Structured Data Testing Tool, Hotjar/CrazyEgg/MouseFlow/etc., Moz/AHREFs/etc., Screaming Frog, SpyFu/SEMRush, HubSpot, Schema MarkUp Generator, Yoast
Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
Possess excellent time management skills
Have a sense of ownership and pride in performances and its impact on company's success
Ability to collaborate effectively
Ability to proactively communicate
Experience in developing and executing marketing strategies
Knowledge of online lead generation and content strategy
Strong analytical skills with the ability to interpret data and trends
Expertise in branding and social media marketing
Excellent communication and organizational skills
Ability to work independently and in a team environment
Preferred
Experience in user experience design and HCI is a plus
Bachelor's degree in Marketing, Business, or related field is a plus
Benefits
Flexible work from anywhere environment
Work with the most creative, awesome team in St. Louis
Company
Integrity
Integrity designs compelling mobile apps, iPad apps, and Android apps for startups and enterprise clients.
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeremiah Harris
Chief Technology Officer
Brian Rappaport
Chief Delivery Officer
Recent News
Coverager - Insurance news and insights
2026-06-02
Company data provided by crunchbase