Psudo · 2 weeks ago
Product Marketing Manager
Psudo is seeking a Product Marketing Manager to develop and execute marketing strategies aimed at increasing product awareness and adoption. The role requires a passionate B2B product marketer with experience in driving go-to-market strategies and engaging with emerging products.
ManufacturingSustainabilityFashionRecyclingShoes
Responsibilities
Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
Content Development – Conceptualize and create educational product and solution content for a variety of platforms
Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
Demand generation – Develop and implement strategies to drive product awareness and demand
Evangelism – Serve as a company spokesperson and go-to thought leader for the product
Qualification
Required
BA / BS
2-3 years prior experience in a similar position (open to talk to freshers too)
Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc
Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Ability to effectively lead, inspire, and mentor direct and indirect reports
Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
Preferred
MBA Preferred
Benefits
Remote: OK
Company
Psudo
Psudo manufactures sneakers that are locally sourced and built with recycled materials.
Funding
Current Stage
Early StageTotal Funding
$3MKey Investors
SternAegis
2021-12-16Seed· $3M
Recent News
Google Patent
2024-04-14
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