OLIPOP PBC · 2 weeks ago
Sr. Shopper Activation Specialist
United States
Full-time
Remote
Senior Level
$90K/yr - $110K/yr
5+ years expOLIPOP is on a mission to positively impact consumer health through innovative soda products. The Sr. Shopper Activation Specialist will support the execution of retail marketing programs, coordinate in-store marketing materials, and collaborate with various teams to ensure consistent brand presence across retail channels.
Food and BeverageHealthcareWellnessHealth CareNutritionPlant-Based Foods
Responsibilities
Support execution of national shopper marketing programs and tentpole initiatives, including, but not limited to, coordinating timelines, materials, and deliverables
Prepare POS materials and resources (such as catalogs) for sales teams to execute in-store programs, including dealer loaders
Track key milestones and ensure projects are completed on time and within budget guidelines
Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials
Drive the quoting process, tracking orders, and maintain communication between external partners and internal teams
Understand and own the relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and stepping in on order or shipping challenges
Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed
Maintain and update asset libraries, ensuring stakeholders have access to current & updated materials
Support inventory tracking, reporting, and pacing updates
Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign
Analyze data & processes to identify trends, gaps, or opportunities for improvement or optimization
Create and maintain tools such as order forms, trackers, and dashboards
Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution
Collaborate with broader Shopper team as well as Sales, Marketing, Science & Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines
Support special projects including, but not limited to, trade shows, custom POS requests, coupon development, national shopper marketing programming, retailer-specific programs
Qualification
Required
5+ years of experience in CPG (beverage is preferred), shopper marketing, retail marketing, trade marketing, or a related field
Experience managing POS, display enhancers development, merchandising programs, or in-store marketing initiatives
Strong organizational and project coordination skills with attention to detail
Strong ability to negotiate contracts for projects at scale across multiple vendors
Ability to manage multiple workstreams and prioritize in a fast-paced environment
A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment, tying into broader brand initiatives and tentpole moments and how proper POS implementation can change shopper behavior
Strong communication skills with the ability to collaborate across teams and external partners, including, but not limited to, excellent interpersonal, written/oral communication and presentation skills
Analytical mindset with experience tracking and reporting on performance metrics
Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams); experience with internal tools or asset systems is a plus
Overnight travel of up to 15% of the time
Benefits
Bonus
We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.
Company
OLIPOP PBC
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$96.54MKey Investors
J.P. Morgan Growth Equity PartnersMonogram Capital PartnersDwight Funding
2025-02-12Series C· $50M
2024-03-22Series Unknown
2022-02-01Series B· $30M
Leadership Team
Ben Goodwin
Co-Founder/CEO/Formulator
David Lester
Co-Founder
Recent News
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