ETS · 3 weeks ago
Manager, Performance Marketing
United States
Full-time
Remote
Senior Level
$110K/yr - $120K/yr
5+ years expETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. The Manager, Performance Marketing will own paid media across all channels and is accountable for test-taker registrations, prep sales, and revenue, while working in partnership with the TOEFL organization to align paid efforts across both programs.
Non ProfitEducationEnterprise SoftwareAssociationEdTechSkill Assessment
Responsibilities
Lead performance marketing strategy and execution across paid social (Meta, Instagram, TikTok, Reddit, LinkedIn), paid search (Google, Bing), CTV/streaming, OOH, podcast, and digital partnerships
Own the full conversion path from first click to registration. Work with the web team on landing pages, form conversion, and funnel drop-off
Build and maintain a first-party audience infrastructure: customer lists, behavioral cohorts, lookalike audiences, and suppression lists
Manage campaign budgets, pacing, and forecasting. Own the spend plan and hit the targets
Build and run a creative testing framework: hypotheses, copy iterations, visual permutations, reads, and fast decisions. Work with the creative team to brief and iterate quickly
Use AI tools actively across the workflow: platform-native AI (Meta Advantage+, Google Performance Max) for campaign automation, and AI-assisted analytics for faster performance reads and anomaly detection
Lead strategy but stay hands-on. Directly build and manage campaigns, adjust bids, pull reports, and make real-time optimization decisions
Own performance reporting for paid channels in close collaboration with the data team. Produce clear weekly reads and use visibility to make fast decisions
Lead retargeting strategy across channels, segmenting audiences by intent stage and funnel position
Identify and evaluate emerging channels. Pilot new formats, test hypotheses, and bring data-backed recommendations
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent work experience
5+ years of performance marketing experience, with at least 3 years managing multi-channel paid programs
Search and social required; CTV, OOH, and podcast a strong plus
Proven track record of scaling acquisition programs with measurable ROI
Benefits
ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!
Company
ETS
ETS is a global education and talent solutions organization, enabling lifelong learners to be future ready.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amit Sevak
Chief Executive Officer
Chris Draper
Vice President and COO, College Board Programs
Recent News
2026-08-15
Company data provided by crunchbase