National Safety Apparel · 3 weeks ago
Product and Content Marketing Manager
National Safety Apparel is seeking a Manager, Product & Content Marketing to connect product, sales, and marketing efforts through differentiated messaging and strategic storytelling. The role leads product positioning, content strategy and production, sales enablement, thought leadership, campaign execution, and development of the marketing content and creative team.
FashionLifestyleRetailApparel
Responsibilities
Develop and refine product value propositions and messaging frameworks that clearly articulate differentiation and market value
Define and maintain competitive positioning and messaging against key market competitors
Translate product capabilities, features, and technical attributes into clear messaging aligned with target industries, hazards, and customer use cases
Align with product launch strategy and commercialization efforts, ensuring coordinated go-to-market execution across teams
Own the content strategy and editorial governance to ensure consistency, brand alignment, and strategic messaging
Develop integrated content plans and campaigns aligned with product priorities, market opportunities, and revenue objectives
Ensure content aligns with customer journey stages and supports both demand generation and sales enablement
Manage the full content lifecycle including planning, development, approvals, publication, and ongoing optimization
Lead the creation of marketing content including product messaging, articles, case studies, application guides, videos, campaign assets, and digital content
Manage the development and production of content in partnership with internal creative resources and external partners
Ensure marketing content is optimized for multiple channels including web, social media, email campaigns, and sales enablement platforms
Prioritize and manage content production workflows to ensure timely delivery of marketing assets
Partner with Sales and Sales Operations to develop sales messaging frameworks, playbooks, and enablement materials
Create tools that help sales teams communicate product value effectively in competitive selling environments
Ensure messaging consistency across sales presentations, marketing materials, and customer-facing communications
Support channel partners with clear messaging and sales-ready materials
Develop industry and hazard-specific storytelling that positions the company as a thought leader
Translate product capabilities into practical problem-solution narratives relevant to priority vertical markets and customer segments
Support development of thought leadership content that positions the company as an authority in workplace safety and protective apparel
Collaborate with CX, Product, and Sales teams to capture Voice of Customer insights
Use customer feedback and market intelligence to refine messaging, content priorities, and positioning
Inform product strategy with insights from market trends and customer needs
Lead or collaborate on the creative execution of key marketing initiatives, ensuring content is engaging and aligned with brand standards
Work cross-functionally with design, digital, and campaign teams to deliver high-impact marketing assets
Lead, coach, and develop a high-performing marketing content and creative team
Establish clear roles, expectations, and performance goals for team members
Provide ongoing coaching, feedback, and professional development opportunities
Foster a culture of collaboration, accountability, and customer-focused thinking
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
5–8+ years of experience in product marketing, content marketing, or B2B marketing
Demonstrated experience developing messaging frameworks, product narratives, and strategic marketing content
Proven ability to translate complex or technical product capabilities into clear, compelling customer value propositions
Strong writing, storytelling, and content strategy skills across multiple formats
Experience creating sales enablement and go-to-market assets
Ability to translate complex product capabilities into clear commercial value
Ability to collaborate effectively with cross-functional teams including Product Management, Sales, and Customer Experience
Preferred
Experience marketing technical or industrial products in a B2B manufacturing or industrial environment
Experience supporting distributor-based or channel-driven sales models
Experience developing marketing content that supports digital discovery, SEO, and campaign execution
Experience managing creative teams or coordinating internal and external resources
Experience working in a private equity-backed or high-growth organization
Benefits
Medical
HSA Plan
Dental
Voluntary Vision
Voluntary Long-Term Disability
Employer-Paid Life and AD&D Insurance
Voluntary Accident Insurance
Voluntary Critical Illness Insurance
Voluntary Identity Theft Protection Insurance
Voluntary Legal Insurance
401K Plan with Company Match
Company Paid Holidays
Employee Assistance Program
Tuition Reimbursement
Bereavement
Paid Time Off
Paid Sick Time
Company
National Safety Apparel
Manufacturer of protective apparel for industrial safety workers.
Funding
Current Stage
Late StageTotal Funding
unknown2024-05-21Acquired
Leadership Team
Michael Enright
Chief Executive Officer
Recent News
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2026-07-10
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