Mitsubishi Electric Iconics Digital Solutions · 1 week ago
Product Marketing Manager - GENESIS Platform
Mitsubishi Electric Iconics Digital Solutions is a global provider of industrial automation, smart building, and digital transformation software. The Product Marketing Manager will own positioning, messaging, go-to-market strategy, launch readiness, sales enablement, and competitive positioning for the GENESIS automation platform while partnering cross-functionally with Product, Sales, Marketing, Industry Strategy, and Marketing Operations.
Big DataAutomotiveCloud ComputingFood and BeverageIndustrialInternet of ThingsManufacturingSoftwareEnergyAnalyticsData Center AutomationIndustrial AutomationSmart BuildingWater
Responsibilities
Own and continuously refine product messaging, positioning, and value propositions for the GENESIS platform
Translate technical capabilities into customer-centric benefits for target industries, personas, and buying centers
Develop message architecture and core platform narratives that can be adapted by solution, industry, and vertical marketing teams
Maintain clear competitive differentiation and articulate where the platform wins and why
Support go-to-market strategies for platform releases, solutions, modules, and strategic initiatives
Define launch objectives, target audiences, positioning, competitive differentiation, and success metrics in partnership with Product Management and Sales
Coordinate cross-functional launch readiness across Product, Sales, Marketing, Customer-facing teams, and partners
Ensure platform messaging remains consistent across launches, geographies, channels, and customer interactions
Create sales tools, presentations, battlecards, value frameworks, and training materials to support the sales cycle
Partner with sales teams on strategic opportunities and complex enterprise deals to help articulate platform value and differentiation
Identify gaps and opportunities in messaging, proof points, and collateral that improve commercial effectiveness
Conduct market and competitive research to inform platform strategy, prioritization, and differentiation
Gather feedback from customers, partners, and internal teams to sharpen messaging and inform product and go-to-market decisions
Support win/loss learning, reference development, and customer outcome capture to strengthen market credibility
Act as the bridge between Product, Sales, Marketing, and Industry teams for the GENESIS platform story
Provide the baseline platform messaging used by solution, industry, and vertical marketing teams to adapt for specific markets and use cases
Partner with marketing teams to ensure campaign and content execution accurately reflect intended positioning without directly owning campaign deployment or marketing operations
Track and interpret performance indicators such as pipeline influence, win rates, launch effectiveness, and adoption signals
Use market feedback and business performance insights to recommend messaging, positioning, and launch-readiness improvements
Qualification
Required
5–10 years of experience in product marketing, solution marketing, or related B2B software roles, preferably in industrial automation, SCADA, HMI, IIoT, or OT/IT systems
Proven experience supporting enterprise software launches, product positioning, and complex sales cycles
Strong understanding of industrial platforms, industrial protocols, and operational environments
Excellent communication, storytelling, stakeholder management, and analytical skills
Ability to collaborate cross-functionally with Product, Sales, Marketing, Customer-facing teams, and partners
Bachelor's degree in Marketing, Engineering, Computer Science, Business, or a related field
Experience with industrial software platforms such as SCADA, HMI, IIoT, or related automation technologies
Familiarity with cloud-based software platforms, cybersecurity considerations in industrial environments, and digital transformation trends
Comfort interpreting pipeline, win/loss, and adoption data in partnership with Sales and Marketing Operations
Based in Foxborough, MA or remote with regular travel to headquarters
Travel required (some international, approximately 10–15% of time)
Preferred
MBA or advanced degree is a plus
Benefits
Hybrid work schedule
PTO
Paid sick leave
13 holidays
401k match with company contribution and match
Employee Assistance Program
Health, dental and vision insurance
Flexible Spending Account
Company
Mitsubishi Electric Iconics Digital Solutions
Industrial automation and smart building software for monitoring assets.
Funding
Current Stage
Growth StageTotal Funding
unknown2019-05-13Acquired
Leadership Team
Russell Agrusa
President and CEO
Rob Harty
Chief Financial Officer
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