Legrand · 3 weeks ago
Associate Product Marketing Manager
Legrand is a global specialist in electrical and digital building infrastructures, with its Audio Video Division providing AV solutions and services. The Associate Product Marketing Manager supports product roadmap strategy, positioning, messaging, competitive differentiation, content development, events, and sales enablement across multiple Legrand AV brands.
ElectronicsManufacturingInfrastructure
Responsibilities
Analyze Market Opportunities: Help assess market opportunities and contribute to building the business case for new product development
Identify Trends & Derive Insights: Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies
Develop Value Propositions & Positioning: Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas
Create Marketing Plans: Work with Marketing partner to develop comprehensive marketing plans for supported products
Develop External Content & Tools: Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams
Manage Product Web Content: Oversee product-related web content, providing insights and feedback to improve digital tools and user experience
Support Events Strategy: Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals
Monitor Competitor Trends: Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors
Collaborate Across Teams: Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results
Help develop Sales Tools & Content: Help create clear, compelling internal content and sales tools, such as sales training materials, competitive positioning documents, FAQs, and cheat sheets, to support sales teams throughout the entire sales cycle
Collaborate with Sales Teams: Partner with the brand sales organization to inspire, motivate, and guide them in securing flagship brands, while generating impactful customer success stories
Develop Training Materials: Assist in the creation of training materials for distribution and sales teams, focusing on core product strengths and the unique benefits that differentiate our products for end users
Manage Product Lifecycle Communications: Oversee communications related to the product lifecycle, including updates on pricing changes and product obsolescence
Qualification
Required
• Bachelor's degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience
• Analytical skills to review large volumes of data to extract key insights into market trends and opportunities
• Aptitude to interact with customers and sales team to gather Voice of Customer (VOC) on projects
• Understanding of marketing tools and methodologies
• Strong storytelling skills with ability to understand, digest, and articulate complex concepts for mass consumption via engaging content
• Strong communication, collaboration, and consensus-building skills – ability to work with cross-functional teams
• Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines
• Excellent verbal, written & presentation communication skills
• Strong listening skills with the ability to translate concepts into deliverables
• Attention to detail
• Must possess high degree of professionalism and ability to handle confidential information
Preferred
• Experience working with cross-functional teams
• Experience with and passion for innovative activities and mindsets such as Design Thinking
• Experience developing value propositions and translating them into actionable marketing strategies
• Previous work experience in areas relevant to the assigned technology
Benefits
Comprehensive medical, dental, and vision coverage
High employer 401K match
Paid time off (PTO) and holiday pay
Short-term and long-term disability benefit plans
Above-benchmark paid maternity and parental leave
Bonus opportunities in accordance with the Company’s incentive plans
Paid time off to volunteer
An active/growing Employee Resource Group network
Company
Legrand
Electrical and digital building infrastructure specialist.
Funding
Current Stage
Public CompanyTotal Funding
$2.11B2025-06-18Post Ipo Debt· $918.09M
2025-03-12Post Ipo Debt· $544.28M
2024-06-19Post Ipo Debt· $644.83M
Leadership Team
Benoit Coquart
Chief Executive Officer
Recent News
2026-09-29
2026-09-04
Business News Americas
2026-08-31
Company data provided by crunchbase