Intuit · 3 weeks ago
Staff Product Marketing Manager, Construction Vertical, Accountants & Partners
Intuit is transforming mid-market financial, project, and operational management through its Enterprise Suite. The Staff / Principal Product Marketing Manager will develop the accountant and partner strategy for Construction, including segmentation, value propositions, partner models, enablement, and go-to-market motions. The role will also bring market insights into product and GTM decisions and establish metrics to drive partner activation and Construction growth.
AccountingFinanceFinTechCloud ComputingSoftwareFinancial ServicesPaaS
Growth OpportunitiesH1B Sponsor Likely
Responsibilities
Own the PMM strategy for accountants, CAS practices, and selling partners as both customers and a route to market for Construction
Develop deep expertise in how CAS firms serve Construction clients — their business models, services, economics, technology needs, concerns, and buying and recommendation behaviors
Define priority segments and ICPs, identifying which firms and partners have the greatest potential to drive Construction growth
Size and prioritize opportunities across referral, recommendation, resale, implementation, and advisory motions
Identify barriers to adoption and define the product, commercial, and GTM strategies needed to overcome them
Define differentiated positioning and value propositions for accountants and partners serving Construction customers
Develop scalable pitch models and sales plays that help partners identify the right clients, diagnose needs, and confidently position Intuit’s Construction solutions
Define the “why Intuit” business case for CAS firms, including how our solutions can help them grow their practices and deliver greater value to Construction clients
Partner with Sales, Channel, Product, and Finance to shape partner models, incentives, packaging, and economics
Build the GTM blueprint for reaching, educating, activating, and scaling priority accountant and partner audiences
Develop the content and tools partners need to succeed, including pitch decks, discovery tools, qualification guides, ROI models, competitive positioning, proof points, and client-facing content
Partner with Sales, Channel, Marketing, and Enablement to test and scale accountant-led Construction motions
Establish success metrics across partner activation, pipeline, conversion, revenue, and partner-driven growth
Bring accountant and CAS insights into Product and GTM decisions, influencing the capabilities and experiences required to make Intuit easier to recommend, sell, and support
Advise leadership on market dynamics, competitive movements, partner needs, and opportunities to accelerate Construction growth
Build frameworks and learnings that can ultimately inform accountant and partner strategies across additional industries
Qualification
Required
8+ years of experience in product marketing, product strategy, partner/ecosystem strategy, or GTM leadership
Strong understanding of the accounting ecosystem, ideally including CAS, accounting technology, or accountant-led advisory and selling models
Experience developing segmentation, positioning, value propositions, pitch models, and scalable partner or sales motions
Track record of turning ambiguous opportunities into clear strategies and repeatable growth motions
Strong customer curiosity, analytical rigor, and ability to understand partner economics and motivations
Exceptional storytelling, executive communication, and cross-functional influence
Preferred
Experience with Construction technology, vertical SaaS, ERP, or mid-market financial solutions is a plus
Benefits
This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.
Company
Intuit
Financial software platform serving consumers and businesses.
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
2%
Represents job field similar to this job
Marketing
Engineering and Development
Product Management
Management and Executive
Accounting and Finance
Legal and Compliance
Customer Service and Support
Human Resources
Sales
Creatives and Design
Education and Training
Trends of Total Sponsorships
*2026 (603)
2025 (692)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$16.07BKey Investors
JPMorganChaseKleiner Perkins,Sierra Ventures,Technology Venture Investors
2026-06-08Post Ipo Debt· $1.75B
2026-01-30Post Ipo Debt· $5.8B
2025-01-31Post Ipo Debt· $4.5B
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Marianna Tessel
Chief Technology Officer
Recent News
2026-10-06
2026-10-02
Company data provided by crunchbase