Hedra · 3 weeks ago
Product Marketing Lead
Hedra builds models and infrastructure for visual intelligence, connecting frontier research with tools that developers and businesses can use in production. The Product Marketing Lead will own content strategy and hands-on production for a B2B, sales-led business, creating technical stories, customer case studies, launch content, and sales enablement materials while contributing to messaging, positioning, and product insights.
Artificial Intelligence (AI)SoftwareAI InfrastructureDeveloper ToolsGenerative AISoftware Engineering
Top Investors
Responsibilities
Own content strategy and the editorial calendar. Prioritize the topics, formats, and distribution channels that address developer needs, buyer questions, active sales opportunities, and product launches
Write and ship the work yourself. Produce product explainers, technical articles, customer stories, solution pages, competitive comparisons, launch emails, and other content that connects what Hedra does to a specific customer problem
Build content for sales-led growth. Work with sales on decks, one-pagers, evaluation guides, and objection-handling materials. Understand where deals stall and create content that helps technical champions and business buyers move forward
Develop credible technical stories. Interview engineers, researchers, and customers; read the documentation; and use the product. Turn architecture, model capabilities, deployment tradeoffs, and customer results into clear narratives without losing the details that matter
Build customer proof. Find compelling use cases with sales and customer success, interview customers, and develop case studies grounded in their actual workflows and results
Carry each story across channels. Adapt core content for the website, blog, email, LinkedIn, and sales outreach. Partner with video and developer-facing teammates on scripts, demos, and launch assets
Improve content based on how it performs. Track qualified engagement, use in sales conversations, and contribution to pipeline and deal progression. Use feedback to improve the work, not simply increase publishing volume
Contribute to messaging and positioning. Help sharpen how we explain Hedra's value, differentiation, and best-fit use cases, grounded in customer conversations and competitive research
Bring market insight into product decisions. Surface recurring buyer objections, adoption barriers, and unmet needs to help product and engineering prioritize what to build and how to bring it to market
Qualification
Required
5+ years in B2B product marketing, with substantial ownership of content strategy and production for a sales-led business
A portfolio that shows clear thinking, strong narrative structure, and an ability to make complex products compelling
You can write a useful technical deep dive and a concise sales narrative, and explain the choices behind each
You understand how these audiences discover, evaluate, and adopt products, and can show work that earned their attention and trust
You're comfortable reading API documentation, trying an integration, and discussing model quality, latency, cost, and reliability with engineers
You don't need to be a software engineer, but you need to understand the product well enough to explain it accurately and ask good questions
Experience supporting sales teams through complex buying processes, including technical evaluations, multiple stakeholders, and the transition from a promising use case to a production deployment
A track record taking content from research and first draft through review, publication, distribution, and improvement
You're comfortable working directly in publishing tools without a large support team
A writer and a builder. You enjoy doing the research, finding the story, and making the finished piece, not just creating briefs for other people
Technically curious and precise. You can simplify an idea without overselling it or stripping away what makes it useful
Commercially minded. You care whether your work helps the right customers understand, evaluate, and buy the product
Self-directed, collaborative, and open to feedback. You can set priorities, ship consistently, and improve the work with sales and technical teammates
Preferred
Experience with AI, developer tools, APIs, or infrastructure is especially relevant
Benefits
Competitive compensation and equity
Healthcare (Silver PPO Medical, Vision, Dental)
401K
Lunch and snacks at the office
Company
Hedra
AI content creation platform for videos, images, and audio.
Funding
Current Stage
Early StageTotal Funding
$43MKey Investors
Amazon Web ServicesAndreessen HorowitzA16Z GAMES Speedrun,Abstract,Index Ventures
2025-10-08Non Equity Assistance· $1M
2025-05-15Series A· $32M
2024-08-01Seed· $10M
Recent News
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2026-06-30
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2026-03-28
2025-10-24
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