FMG Suite · 3 weeks ago
Sr. Product Marketing Manager (Remote)
FMG Suite is a digital marketing platform that provides scalable and compliant marketing solutions for financial professionals, insurance agents, and enterprises. The Senior Product Marketing Manager will own product positioning, messaging, competitive intelligence, launches, sales and customer success enablement, demand programs, internal alignment, and AI-assisted go-to-market initiatives for a specific product portfolio.
AdvertisingProperty & Casualty InsuranceMarketingInsuranceInsurTech
Culture & Values
Responsibilities
Own positioning and messaging. Partner with Product and Marketing to develop positioning and messaging that resonate with our target buyer personas and clearly articulate how we solve our buyers' problems
Be the market intelligence expert. Know our buyers: who they are, how they buy, and their key buying criteria. Document the buyer's journey and drive changes to sales and marketing processes based on what you learn
Own the competitive landscape. Be the expert on our competition: what they do today, where they're headed and how we win against them
Close the loop on customer feedback. Synthesize signals from sales, customer success, win/loss, and product usage into structured input for Product, turning what buyers tell us into sharper product-market fit and a stronger innovation pipeline
Plan and drive launches. Lead go-to-market for net-new products and releases of existing ones, managing the cross-functional implementation from plan through launch
Enable sales. Train our sales channels on the problems we solve, build the internal tools and external collateral they need (battlecards, pitch narratives, objection handling), and teach them how and when to use it
Empower customer success. Train our support channels on the products we build, how they work, the tools and resources available to them (internal FAQs, product documentation, customer lyrics), and how to answer common customer questions
Build and measure demand programs. Work with Marketing to develop programs that support retention and acquisition, then track effectiveness and report back on what's working and what needs to change
Drive internal alignment and readiness. Keep Sales, Marketing, Product, and Customer Success working from the same view of our strategy, priorities, and positioning, so the org moves in sync as the market and roadmap shift
Act as an external thought leader and evangelist. Represent FMG innovation and the products you support through speaking engagements and written work
Document and systematize. Build the institutional knowledge that makes GTM faster over time: messaging frameworks, launch playbooks, and repeatable templates
Lean into AI. We expect this role to use AI tools actively, both for your own productivity (research, drafting, competitive synthesis, launch prep) and for finding opportunities to apply AI-assisted workflows across go-to-market. You don't need to be an AI engineer but you should be both fluent for daily use and genuinely curious about where AI creates leverage and willing to experiment
Qualification
Required
3+ years of product marketing experience, with at least 2 years in a market-facing role (delivering presentations to customers and prospects, conducting competitor analysis and market research)
Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams
Exceptional ROI-tracking skills you can prove what is (or isn't) working with data
Excellent written and verbal communication; a strong public speaker comfortable in front of large, senior groups, and a solid writer
Comfortable with collaboration and CRM tools (e.g., Slack, Hubspot) and analytics tool (Amplitude)
Experience in financial services, fintech, or marketing technology; you understand the landscape our customers operate in
Comfort operating in ambiguity and iterating as priorities shift
A genuine orientation toward innovation: you actively look for ways to make GTM scale, not just move faster
AI fluency. You use AI tools as a core part of how you work. Not occasionally, but daily. You prompt effectively, evaluate output critically, and think about how AI can drive scale and innovation across go-to-market workflows. You should be able to articulate where AI creates leverage in product marketing
Preferred
• Bachelor's degree in business or marketing; MBA a plus
• Pragmatic Institute Certified (PMC) III or higher
Benefits
Remote work arrangement
Generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown
Paid time off policies covering vacation, sick days, parental leave, and bereavement leave
Medical insurance with $0 co-pay Telehealth plan
Dental insurance
Vision insurance
Health Savings Account (HSA) with generous employer contributions
Flexible Spending Accounts (FSA)
Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
Company-paid Short & Long Term Disability coverage
Company-paid Employee Assistance Program (EAP)
Matching 401(k) with immediate full vesting
On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
Internet & Gym Reimbursement!
Work computer equipment provided
Employee events, including fun in-person and virtual events
FMG swag
Company
FMG Suite
Digital marketing platform for financial advisors and RIAs.
Funding
Current Stage
Growth StageTotal Funding
unknown2025-07-29Acquired
2018-05-16Debt Financing
2016-09-01Series A
Leadership Team
Dave Christensen
CEO & Co-founder
Jared Card
Chief Operating Officer
Recent News
k1.com
2026-09-30
2026-09-09
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