118 applicants

Company

BMC Software · 5 hours ago

6sense Marketing Campaign Strategist

Houston, TX

Full-time

Remote

Mid, Senior Level

5+ years exp

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Cloud ComputingInformation Services

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Leverage a thorough understanding of 6sense features, including intent data, account scoring, and campaign orchestration to create and deliver successful global campaigns as well as acting as a trusted advisor to the wider marketing organization for their use of 6sense.

Use 6sense's AI capabilities to identify key target accounts, including decision-makers and influencers, based on buying intent data and firmographic information.

Create personalized, multi-channel marketing campaigns tailored to specific accounts, leveraging email, website content, social media, paid advertising, and other channels.

Collaborate with content teams to develop relevant and engaging content that resonates with target accounts at different buying stages.

Segment accounts based on demographics, buying behavior, and intent signals to deliver highly customized messaging.

Monitor campaign performance, analyze data, and make adjustments to maximize ROI and achieve desired results.

Track campaign metrics, generate reports, and provide actionable insights to stakeholders on campaign effectiveness.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account-based marketingData analysisMarketing automation platformsCampaign performance monitoringContent development collaboration

Required

You hold a Bachelor’s degree in Marketing, Business or related field; MBA a plus.

You have 5+ years of direct hands-on 6sense experience in building successful account-based campaigns and strategies, optimizing performance, and creating detailed reports and analysis.

You can analyze large datasets, extract key insights, and translate data into actionable campaign strategies.

You are familiar with marketing automation platforms (e.g., Eloqua, Salesforce Marketing Cloud, Marketo) to manage campaign workflows.

Company

BMC Software

Glassdoor

4.1

BMC Software is a business service management platform offering cloud and IT management solutions for businesses.

Founded in 1980

Houston, Texas, USA

5001-10000 employees

http://www.bmc.com

H1B Sponsorship

BMC Software has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2023 (15)

2022 (23)

2021 (26)

2020 (27)