42 applicants

Company

Signifyd · 1 day ago

Senior ABM & Campaigns Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $160K/yr

5+ years exp

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Responsibilities

Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms. Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement.

Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives. Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly.

Define account tiering and execute 1:many, 1:1 and 1: few ABM campaigns accordingly that drive target account engagement and contribute to quarterly and annual influenced pipeline goals.

Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program.

Leverage multiple sources of intent and 1st party data to fuel campaign decision-making and define tactical approach.

Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels, including one-off prospecting campaigns, ABM, and integrated omnichannel campaigns.

Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms.

Capture and document campaign requirements and project plans, supplying to internal marketing and external partner audiences.

Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution.

Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing to support campaign goals.

Work with Revenue Operations to create and manage email campaigns, including but not limited to HTML builds, proofreading, abiding by brand guidelines, and email testing across multiple surfaces.

Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs.

Strive for continuous improvement in campaign effectiveness.

Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns according to opportunity, buyer need, persona, solution, and buying cycle.

Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ABM Campaign ManagementMarketing Technology PlatformsData AnalysisKPI MeasurementA/B TestingSalesforceEmail Campaign ManagementDigital MarketingCampaign OptimizationOmnichannel CampaignsProject ManagementCustomer-Centric MessagingCreative DevelopmentCollaboration Skills

Required

Experience building campaigns for strategic segments.

Five or more years of experience in the tech industry in a digital marketing or field marketing role with at least 3-5 years of experience running ABM plays.

High level of familiarity with retailer and ecommerce space.

Experience with ABM or Market Signal and Intent platforms a plus (e.g. Terminus, Demandbase, 6Sense, Folloze, Mutiny, ZoomInfo, Sendoso).

Extensive experience working on a variety of marketing campaigns from strategy to deployment, including reporting and optimization.

In-depth, hands-on experience with digital campaigns and marketing automation tools, tactics, processes, and responsibilities; the buyer's journey, ideal customer profiles & buyer personas, marketing technology, strategy, and customer experience.

Recent experience with digital marketing channels, including Search and digital advertising. Familiarity with SEO.

Experience with Google Analytics and BI tools (e.g., Tableau)

Experience with CRM and automation platforms. SFDC and Marketo are preferred.

Working knowledge of marketing attribution.

Bachelor's degree in Marketing, Digital Marketing or related field. MBA in marketing or strategy is a plus.