Compound Growth Marketing · 1 day ago

ABM Marketing Manager (Contractor)

Boston, MA

Contract

Remote

Entry, Mid Level

2+ years exp

Maximize your interview chances

AdvertisingDigital Marketing

Insider Connection @Compound Growth Marketing

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and manage a database of named accounts and contacts to ensure campaigns are targeted to the correct individuals

Develop and execute an ABM strategy to align with the client’s business objectives and sales goals

Align marketing and sales in building account profiles and target personas

Partner closely with SDR and sales teams to ensure strong marketing and sales alignment

Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations

Partner with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions

Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

Deliver account research and analysis to drive ABM strategies

Partner with the internal and external client team to update and leverage collaterals throughout a lead journey

Support the internal team by providing best practices and expertise for development, executing and measuring ABM strategy, and campaigns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingAccount Based Marketing (ABM)Client managementMarketing metricsProject managementRelationship-building skillsCollaboration skills

Required

2+ year of proven multi-channel B2B SaaS marketing experience, an opinionated stance on what makes effective ABM program and examples of successful ABM programs you’ve run in the past

2+ years of client management experience, either agency or freelance/consulting

Strong influencing and relationship-building skills

A proactive self-starter, demonstrating high initiative and critical thinking

Highly organized and efficient with the ability to develop and execute against an evolving plan

Strong project management, time management, prioritization, and organizational skills

Ability to complete the research on a target account

Proven ability to think strategically and with exceptional attention to detail in execution

Excellent verbal and written communication skills

Collaborative with ability to work cross functionally as well as independently and autonomously

Awareness of Marketing metrics – MQL, SAL, SQL