200+ applicants

Company

Original Job Post

Veeva Systems · 2 days ago

Account Based Marketing (ABM) - Senior Manager

Boston, MA

Full-time

Onsite

Mid, Senior Level

$100K/yr - $160K/yr

5+ years exp

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BiotechnologyCRM

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Responsibilities

Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success

Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams

Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value

Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns

Track program results, measure success and report metrics to stakeholders across the business

Define and implement repeatable processes to expand the ABM program across all strategic accounts globally

Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B software marketingCustomer marketingField marketingDemand generationABM strategyABM executionHighly targeted marketing campaignsProject managementProgram managementDigital marketingPaid mediaPaid social programsSalesforce CRMPardotMarketing automationSalesCRMAggressive timelinesProblem-solvingHard-workingInterpersonalMotivatedPassionateOrganizedAccountableExemplary communicationTeam playerABM Software ImplementationDemandbaseTerminus

Required

5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation

2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals

Strong project and program management skills with the ability to drive both planning and execution.

Experience with digital marketing, including paid media and paid social programs

Strong interpersonal skills and experience working directly with sales teams and customers

Experience with Salesforce CRM and Pardot (or comparable marketing automation platform)

Highly motivated, passionate, organized, and accountable

Exemplary verbal and written communication skills

Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail

Strong team player who is also able to operate independently

Bachelor's degree required

Preferred

Experience implementing and utilizing ABM software such as Demandbase, Terminus, Triblio, Engagio, 6sense, etc.

Experience marketing to life sciences is a plus

Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Company

Veeva Systems

Glassdoor

3.9

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry.

Founded in 2007

Pleasanton, California, USA

5,001-10,000 employees

http://www.veeva.com

H1B Sponsorship

Veeva Systems has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

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2020 (48)