RealPage, Inc. · 2 days ago
Account-Based Marketing Campaign Strategist
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Insider Connection @RealPage, Inc.
Responsibilities
Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email.
Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate relevant and personalized campaign and hand-off strategies.
Facilitate cross-functional collaboration with Sales to align on goals and strategies for account engagement and achieve pipeline targets.
Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success.
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.
Qualification
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Required
Bachelor’s degree in business administration, marketing or a related field.
8+ years of B2B marketing experience, specializing in Account-Based Marketing for at least 2 years.
Proven track record of developing and executing successful ABM campaigns that drive measurable results for SaaS companies.
Experience with integrated demand generation campaigns using multiple marketing channels and their best practices.
Experience with 6sense and other account-based marketing technologies.
Experience with digital marketing, including paid media and paid social programs.
Preferred
Multifamily industry marketing experience.
Company
RealPage, Inc.
RealPage is a leading global provider of software and data analytics to the real estate industry.
Funding
Current Stage
Public CompanyTotal Funding
$105.04MKey Investors
Camden PartnersApax Partners
2022-01-13Post Ipo Equity· $18.64M
2020-12-21Acquired· by Thoma Bravo ($10.2B)
2011-09-15Post Ipo Equity· $6.87M
Leadership Team
Recent News
Business Wire
2024-04-17
2024-03-27
2024-03-27
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