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Company

Original Job Post

OneStream Software · 2 days ago

Account Based Marketing Manager

Big Rapids, MI

Full-time

Onsite

Senior Level

$108K/yr - $130K/yr

5+ years exp

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Responsibilities

Account-Based Marketing Strategy – Develop and implement a comprehensive account-based marketing strategy to engage target accounts and accelerate the sales cycle. Leverage market research and customer insights to create personalized marketing plans for each account.

Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads.

Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure.

Account Segmentation and Targeting – Partner with Sales and Marketing to establish comprehensive account profiles and demographic/firmographic segments, to develop and maintain list of key target accounts.

Conduct thorough analysis to identify high-value accounts and prioritize them based on revenue potential.

Develop account personas and profiles to understand their pain points, motivations, and buying behaviors. Implement targeted marketing campaigns to address their specific needs.

Campaign Personalization and Management – Manage end-to-end campaign execution, utilizing various marketing channels including ABM platform channels, digital advertising, site personalization, email marketing, and other marketing channels to maximize reach and engagement.

Work closely with the content team to develop or modify existing compelling and personalized content assets, such as case studies, whitepapers, and thought leadership pieces, tailored to the needs of target accounts.

Leverage marketing automation platforms and personalization tools to deliver relevant and timely content to target accounts through various channels.

Collaborate effectively with cross-functional teams, including sales, marketing, product, and customer success. Possess excellent communication skills to align ABM efforts with sales goals, convey marketing strategies to stakeholders, and build strong relationships with key internal and external stakeholders.

Work closely with the sales team to provide them with the necessary marketing materials, tools, and insights to support their efforts.

Collaborate with marketing operations to track and measure the impact of ABM campaigns and report on key metrics.

Establish a data-driven approach to monitor, analyze, and measure performance, contribution, and ROI across all activities that facilitate journey stage movement and pipeline acceleration of key accounts.

Manage DemandBase ABM technology platform as the internal subject matter expert, including admin configuration, system maintenance, improvement of core functions, and build out of additional toolsets.

Expand integration capabilities within core Sales and Marketing tools; enhance mapping, reporting, and communication activities, to enable Sales team with greater visibility and to take action in real-time.

Work with key players to support a sustainable ABM roadmap and strategy for long-term growth and development.

Qualification

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ABM strategyTechnology-focused industryDemandBase ABM platformProject managementHandling multiple projects simultaneouslyDemandbaseSalesforceHubSpotCreating reportsCreating queriesSetting up campaignsB2B campaign executionDemand GenerationWorking with SalesMarketing stakeholdersAdvocating the use of marketing technologyProblem-solvingHard-workingSelf-motivatedProactive ability to work independently ability to work as part of a team exercise independent judgement written communication skills verbal communication skills

Required

Bachelor’s Degree in Business Administration, Marketing, Technology or related field, or equivalent work experience

5-7 years of related Marketing experience, with at least 3-5 years of successful ABM experience

Proven track record of ABM strategy (program, campaign development), preferably in technology-focused industry

Advanced knowledge of DemandBase ABM platform required

Strong project management, organizational skills and attention to detail, with the ability to handle multiple projects simultaneously

Strong technical skills: expert using tools like Demandbase, Salesforce, HubSpot, etc. Able to independently create reports, queries, and set up campaigns

Performs well under strong demands, tight deadlines, and fast-paced environment

Self-motivated and proactive, with a strong ability to work independently and as part of a team and ability to exercise independent judgement and problem-solve

Excellent written and verbal communication skills, with the ability to create persuasive content and communicate effectively with stakeholders

Experience in marketing B2B campaign execution and Demand Generation

Experience working with Sales and Marketing stakeholders to gain alignment and achieve results

Analytical marketer comfortable advocating the use of marketing technology across the organization

Legally authorized to work for any company in the United States without sponsorship