Kpler · 1 day ago
Account-Based Marketing Specialist
Houston, TX
Full-time
Remote
Mid Level
$95K/yr - $105K/yr
3+ years exp
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Responsibilities
ABM Strategy Development: Design and implement highly targeted ABM campaigns tailored to specific accounts, focusing on maximising engagement and revenue potential.
Account Growth: Collaborate closely with Sales to identify white space and cross-sell opportunities within strategic accounts, ensuring alignment on goals and execution plans.
Customer Relationship Management: Build and maintain strong relationships with key stakeholders within each account to better understand their needs and identify opportunities for additional value.
Data-Driven Insights: Analyse account-specific data to tailor messaging and solutions to fit the unique needs of each client, ensuring campaigns are both effective and measurable.
Cross-Functional Collaboration: Work with internal teams such as Product, Marketing, and Sales to ensure messaging and campaigns are aligned with Kpler’s overall growth objectives.
Multilingual Communication: Leverage your proficiency in both English and Spanish to engage with clients across diverse markets, ensuring seamless communication and localization of marketing efforts.
Content Personalisation: Develop and deliver personalised content that resonates with each account, ensuring a customer-centric approach to all communications.
Reporting and Optimisation: Track, measure, and report on the effectiveness of ABM initiatives, using insights to continuously improve and refine strategies.
Qualification
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Required
3-5+ years of experience in account-based marketing, B2B marketing, or a related field, ideally within the technology or commodities sectors.
Proven track record of successfully planning and executing ABM strategies that drive growth and revenue within strategic accounts.
Experience working closely with Sales teams to identify opportunities, align on goals, and drive joint success.
Fluency in English and Spanish is required to engage effectively with our clients across the North & South American regions.
Ability to identify and capitalise on cross-sell and upsell opportunities within existing accounts.
Strong understanding of customer needs and experience in developing targeted, personalised marketing initiatives.
Comfortable using data to drive decisions and measure the effectiveness of marketing campaigns.
Strong written and verbal communication skills in both English and Spanish.
Preferred
Experience working with high-value accounts.
Experience in the commodities and/or financial industry.
Prior experience working with LATAM-based businesses.
Company
Kpler
Kpler is a fast-growing data & analytics firm on a mission to facilitate efficient and sustainable trade.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$201.56M2022-04-13Private Equity· $201.56M
Leadership Team
Jean Maynier
Co-Founder & CTO
Pietro Guardati
Data Engineer
Recent News
2024-11-13
The Indian Express
2024-05-20
Company data provided by crunchbase
