Interest Media, Inc · 2 days ago
Account Coordinator
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Responsibilities
Learn and thoroughly understand Interest Media’s business model and objectives, including our array of product offerings, specializing in our performance advertising inventory.
Develop a strong understanding of lead generation and subscription industries, to support multi-million-dollar books of business
Assist with constant onboarding of advertisers - facilitate the pre‐launch process by gathering relevant information from clients and working with internal teams to ensure a successful and efficient launch
Gain an understanding of Key Performance Indicators (KPIs) for each client
Monitor client and internal reporting platforms to identify and report on trends
Produce and analyze data to enable decision-making on strategic areas for account and campaign growth
Support day‐to‐day client interactions by preparing and presenting agenda items and data analysis
Support account management in the cross‐selling and up-selling of existing advertisers
Process pay rate and budget changes within internal tracking platforms
Test and troubleshoot campaign tracking integrations – Build strong understanding of internal and third-party ad tracking platforms and integrations
Maintain account and campaign status documents, in preparation for team meetings with internal leadership
Qualification
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Required
1-2 years in either a client facing or operational role within the performance marketing space, with a strong understanding of CPA, CPL, CPC, and CPI.
Proficiency in Excel and PowerPoint
Strong understanding of general marketing/advertising concepts and methods
BA/BS degree
Results Driven: Understand that generating results is always our ultimate goal.
Creative: Ability to generate new out of the box ideas
Communicative: Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships; Strong written, communication, negotiation, and presentation skills; Comfortable engaging with clients at all levels
Adaptable: Capable of adjusting to changing priorities; wears multiple hats and has the ability to work independently and/ or as a team in a fast-paced, dynamic environment.
Team Player: Demonstrates a strong ability to contribute to the business and other team members and managers; establish collaborative relationships with peers
Organized: Exceptionally organized, detail-oriented, meets deadlines, with a strong ability to multi-task
Problem Solver: Proficient analytical and problem-solving skills with the ability to think critically and translate data into actionable insights.
Preferred
Experience with co-registration marketing
Familiarity with the performance marketing ecosystem, including third-party ad servers is a plus
Benefits
WORK FROM HOME
HEALTH CARE COVERED
Company
Interest Media, Inc
Through audience-focused, commercial interactions and unparalleled first-party data, Interest Media enables brands to engage and acquire the motivated customers they’re looking for, thus cultivating trust and enhancing consumer intelligence.