Blend · 2 days ago
Acquisition Campaign Manager
Denver, CO
Full-time
Remote
Mid, Senior Level
$55/hr - $60/hr
5+ years exp
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No H1B
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Responsibilities
In support of the product launch, drive acquisitions and early month on book engagement through customer focused and lifecycle targeted campaigns to meet defined product performance targets
Assist with developing and managing the execution of the customer acquisition and engagement strategy for the US Prepaid Wallet product across various channels, including retail, email, website, app, affiliate partnerships, sponsored placements, and social media.
Partner with Marketing and Communications teams to develop relevant materials for each channel focused on the awareness, acquisition, and early engagement stages of the customer lifecycle
Work with channel management teams to coordinate, schedule, and deploy acquisition campaign materials
Engage with other relevant internal and external stakeholders such as Product, Legal, Technology, advertising platforms to ensure strategies are implemented effectively
Design and manage performance monitoring and testing to understand effectiveness of acquisition strategies, utilizing a data driven approach to inform iterative enhancements
Qualification
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Required
Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field.
5-8 years of customer acquisition strategy or product growth management experience in financial services with a specific cards or payments focus
Understanding of multi-channel customer acquisition strategies across brick-and-mortar, online, and paid advertising channels
Prior experience working with marketing and communications teams, to develop and execute relevant messaging and content to drive customer acquisition and engagement
Excellent communication skills with ability to both assist with the creation and proof reading of client messaging
Experience with A/B and incrementality testing design, execution, and monitoring
Experience with Excel and PowerPoint
Benefits
Health
Vision
Dental
401K plan
Life Insurance
Pretax Commuter Benefits
Medical
Dental
Vision
401K
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Rob Fuller
CSO
Recent News
2023-06-28
2023-05-24
Company data provided by crunchbase
