Dropbox · 4 days ago
Acquisition Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$130K/yr - $176K/yr
8+ years exp
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Responsibilities
Craft and optimize multi-channel demand generation and prospect nurture campaigns across product lines and geographies to generate high-quality leads
Implement lead generation programs to drive marketing-sourced pipeline for Sales
Utilize both inbound and outbound marketing tactics to capture and nurture leads
Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates
Collaborate with data science, content, design, and digital marketing teams
Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them
Inform the optimal lead scoring and routing approach to optimize quality of leads
Qualification
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Required
Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams
Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
Experience and understanding of Salesforce (SFDC) and Marketo
Preferred
Bridging demand generation activities and self serve programs
Digital marketing of a freemium B2B SaaS product
Benefits
Competitive medical, dental, and vision coverage
401(k) plan with a generous company match and immediate vesting
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
Access to over 10,000 global co-working spaces through Gable.tomaking it easy to book flexible workspaces for collaboration or individual work
Quarterly Cell phone and internet allowance
Mental health and wellness benefits
Disability and neurodivergence support benefits
Company
Dropbox
Dropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions.
1,001-5,000 employees
H1B Sponsorship
Dropbox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (74)
2022 (165)
2021 (206)
2020 (188)
Funding
Current Stage
Public CompanyTotal Funding
$1.71BKey Investors
JP Morgan ChaseJPMorgan PartnersBlackRock
2018-03-23IPO· nasdaq:DBX
2017-03-30Debt Financing· $600M
2015-05-01Secondary Market· Undisclosed
Leadership Team
Drew Houston
Co-founder & CEO
Arash Ferdowsi
Co-Founder
Recent News
2024-11-16
2024-11-15
Company data provided by crunchbase
