ASG · 5 hours ago

Actabl - VP Marketing

United States

Full-time

Remote

Director/Executive

$190K/yr - $230K/yr

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Information TechnologySaaS

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Responsibilities

Provide strong leadership and guidance to the marketing team, fostering a culture of excellence, collaboration, and accountability.

Build a marketing organization that is tailored for long term growth of Actabl to achieve $150M in CARR

Lead teams including Product Marketing, Marketing Operations & Demand Generation, Events, and Partnerships

Develop and execute effective strategies for team development, goal setting, and performance management.

Support and empower the team to achieve their objectives and deliver outstanding results.

Contribute to the development and execution of the company's pipeline strategies

Measure performance of events, campaigns, and all marketing activities against influence, last tough pipeline metrics, and ROI metrics

Focus on building awareness in our ICP and naming the direct improvement in awareness and drivers of improvement.

Drive continuous innovation in how we are reaching our customers

Collaborate with senior leadership to provide input on business development strategies, market trends, and new product/service offerings.

Guide where Actabl is positioned in Hospitality industry and within technology companies within hospitality

Build overall brand messaging that flows through different industry events, campaigns, and our overall positioning.

Deep understanding of our customer and ICP personas. What messaging is working and what needs to be tweaked.

Collaborate with cross-functional teams, such as Sales and Rev Ops, to identify and capitalize on upselling and cross-selling opportunities.

Collaborate with the Customer Success team to help maximize customer use, value, and satisfaction of our platform.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SaaS MarketingAccount Based MarketingStrategic PlanningData-Driven Decision MakingCross-Functional CollaborationPerformance ManagementBrand Messaging

Required

Proven success as Marketing Executive in a SaaS environment and preferably hospitality space.

Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple marketing disciplines.

Excellent verbal and written communication skills.

Demonstrated ability to operate at both strategic and tactical levels, seamlessly transitioning from high-level strategic planning to hands-on execution.

Proven track record of delivering business outcomes in a multi-product environment.

Proven ability to work collaboratively across various departments, influencing and integrating feedback from diverse teams to drive cohesive and aligned marketing initiatives.