Meetsocial · 1 day ago

Ad optimization specialist

California, United States

Full-time

Remote

Entry, Mid Level

$3,500/mo - $5,500/mo

2+ years exp

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Marketing & Advertising

Hiring Manager

唐女士

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Responsibilities

Own day-to-day optimization and operations for digital ads on platforms such as Meta, Google, TikTok and X.

Ensure client satisfaction and KPI achievement for all projects.

Understand client needs and effectively communicate towards cross-team members. Provide ad implementation strategies and summary reports of campaigns. Give insights and suggestions for optimizing performance.

Proactively communicate with the media teams and regularly review the performance of core projects.

Communicate with the client's POC, keeping client updated with the campaign status, and provide support on ad implementation requests.

Operate assigned campaigns, while solving any client issues and dealing with platform bugs.

Own day-to-day optimizations and operations of media campaigns.

Tailor campaign strategies, analyze data and diagnose problems with ad campaigns, and propose solutions to improve performance.

Provide quarterly data and optimization reporting to continually enhance client campaigns.

Conduct weekly catch-up with clients, review past performance, and provide new optimization solutions.

Coordinate with both local and headquarters teams to optimize campaign performance. Regularly report project status during weekly team meetings.

Qualification

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Fluency in EnglishFluency in MandarinDigital marketing experienceSocial media advertisingThird-party data platformsProject managementPowerPointExcel (pivot tables)Microsoft OfficeData analysisReport writingProject proposals

Required

Fluency in English and Mandarin

2+ years of relevant experience in digital marketing. Capable of managing ad campaigns, and knowledge of social media advertising and third-party data platforms.

Ability to manage multiple projects simultaneously.

Strong team player who is able to complete project tasks efficiently while working remotely.

Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office.

Excellent logical thinking skills and the ability to analyze data.

Able to write project reports independently and provide project proposals.