Collette · 2 days ago

Advertising Director

United States

Full-time

Remote

Director

8+ years exp

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Responsibilities

Develop and execute comprehensive advertising strategies aligned with Collette’s advertising partners.

Identify and negotiate new advertising partnerships. Plan digital, print, and social media campaigns, optimizing reach and impact, and align campaigns to content calendar.

Ensure consistent brand messaging, aligning with content calendar and across all advertising channels.

Allocate resources effectively for media partnerships and advertising channels, maximizing ROI.

Stay informed about advertising industry trends, competitor activities, and customer preferences.

Inspire and guide a cross-functional team, fostering creativity and collaboration.

Analyze campaign performance, adjusting tactics as needed. Follow Collette’s attribution models and demonstrate ROI.

Coordinate advertising efforts with PR initiatives.

Provide input on visual and copy elements for ads as necessary.

Qualification

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Media AdvertisingDigital CampaignsIntegrated CampaignsData InterpretationData-Driven Decision MakingTravel Industry KnowledgeCross-Functional CollaborationProblem-SolvingLeadershipCreativityCommunicationTeamwork