Allegiance Group ยท 6 days ago
Advertising Specialist
Wonder how qualified you are to the job?
Maximize your interview chances
Fundraising
Insider Connection @Allegiance Group
Responsibilities
Core responsibility will be to manage search and paid social campaigns directly in advertising platforms across assigned clients, and also contribute to strategy when possible.
Executes, optimizes and reports on advertising campaigns that meets specific client goals, including fundraising, engagement, advocacy and lead generation.
Conduct KPI discovery, keyword research, and competitor analyses for SEM campaigns.
Implements audience segmentation and media bidding strategies.
Collaborate on the implementation of technical and creative needs.
Use current best practices and strategies to create and manage tests across ad platforms.
Evaluate campaign performance, provide interim reports, and communicate campaign progress to teams.
Contribute to day-to-day media buying needs.
Perform other related duties as assigned by management.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
2+ years of experience directly managing paid ad campaigns within paid search and paid social platforms.
Knowledge of the digital advertising environment, platforms, offerings, and tools, particularly around fundraising and ecommerce experiences; in collaboration with team members, contribute to campaign strategies, and manage execution.
Proficient written and verbal communication skills for crafting ad copy, internal team communications and client communications.
Strong attention to detail.
Strong organizational and time management skills.
Ability to adhere to schedules, execute creative strategy, and manage production.
Ability to manage against media budgets.
Ability to work on several tasks at one time, independently.
Ability to work independently in a remote team environment.
High school diploma or general education degree (GED), or one to three months related experience and/or training, or equivalent combination of education and experience.
Bachelor's Degree or higher in Marketing or related program.
Experience with ecommerce and/or nonprofit marketing and/or fundraising strategies.
Preferred
Certification, professional license or credential in Google ads and another platforms a plus.
Benefits
Health Insurance
401(k) and company match
Company
Allegiance Group
Allegiance Group brings together more than 130 of the best strategists, fundraisers, developers, creatives, and analysts to help nonprofits and associations grow strategically and smartly with integrated digital and direct mail campaigns, award-winning websites and mobile apps, and custom fundraising software and loyalty programs.
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase