Kyndryl · 7 hours ago

Alliance Field Marketing

Rye Brook, NY

Full-time

Remote

Mid Level

$117K/yr - $222K/yr

3+ years exp

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Responsibilities

Develop and execute comprehensive field marketing plans to support strategic alliance partnerships and drive joint go-to-market initiatives.

Collaborate with alliance partners to align marketing strategies, messaging, and campaigns to maximize joint value propositions.

Conduct market research and analyze industry trends to identify key opportunities for alliance-driven marketing activities.

Create compelling marketing content, including collateral, presentations, case studies, and success stories, to promote alliance offerings and differentiate our joint solutions in the market.

Collaborate with internal and external stakeholders to coordinate and execute joint marketing activities, such as events, webinars, thought leadership content, and demand generation campaigns, MDF.

Track and measure the effectiveness of alliance marketing programs, including pipeline acceleration, and revenue impact.

Build and maintain strong relationships with alliance partners, internal sales teams, and other cross-functional teams to ensure alignment and successful execution of joint marketing programs.

Act as a brand ambassador for our company and alliance partners, ensuring consistent messaging, positioning, and adherence to brand guidelines in all marketing activities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Alliance partnershipsMarketing strategiesProject managementRelationship-building3+ years marketing experienceAdvanced degree