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Company

Veeam Software · 4 hours ago

Alliance Product Marketing Manager

Florida, United States

Full-time

Remote

Mid, Senior Level

$176K/yr - $252K/yr

5+ years exp

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Comp. & Benefits

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Responsibilities

Own the strategy for alliance GTM – focused on mutual success, visibility, and market relevance as well as ongoing successful outcomes for the organizations and customers.

Own the Marketing and GTM strategy with key alliance partners, including campaigns, lead generation and digital marketing on behalf of PMM for your offerings/products target audience. Deliver innovative approaches to capture the attention of both prospects and customers for effective up-selling and deal expansion.

Plan, Negotiate and Execute the delivery of content, campaign and promotions accordingly.

Ideate with the alliances team on mutually beneficial opportunities spanning development and GTM, that will take our alliance partnerships to the next level.

Lead the planning and own delivery of key content and promotional assets that appeal to IT practitioner, IT Executive, Hybrid Cloud and Security Professional personas which will be used for generating demand across Awareness, Consideration and Decision stages of the buyers’ journey. The primary persona focus here will be IT with collab on cloud and security.

Understand the target customer set of Veeam + Alliance - Understand and advocate for the buyer and customer persona, through all phases of the purchase and customer lifecycle

Be comfortable being the voice of PMM downstream

Collaborate with Field and Sales to deliver success

Coordinate together with the alliance partner team for joint success

Manage joint Marketing Development Funds (MDF) initiatives and budget accordingly

Work alongside the Veeam Data Platform PMM team and take learnings and differentiation directly to success with Alliance partners.

What gets measured gets done – Measure and report on successes.

Learn, Pivot, and Drive for success.

Be confident AND effective in simplifying technical content into easy-to-understand benefits for the agreed audience, winning the hearts and minds of prospects and renewing install-base customers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Alliance marketingProduct marketingB2B softwareBackupRecoverySecurityMonitoringGTM strategyDigital marketingMetricsKPIsTechnical content simplificationComputer Science degreeCloud experienceCustomer-first mentality

Required

5+ years experience in product or alliance marketing, product management, or technical role in the B2B software. Backup, recovery, security and monitoring experience is highly desired

Comfortable working in High Tech with the ability to translate technical concepts into realizable benefits and business value. Relevant experience in software, cloud, or aaS delivery highly valued.

Eager storyteller who can articulate, both verbally and in writing, a compelling vision

Data driven – Set goals and continuously improve on metrics, KPIs and business impact.

Push the boundaries – Challenge what was done in the past and try new ideas. (programs, events, assets, approaches, techniques, messages, etc.) and push the envelope to win market and mindshare

Self-Starter: manage multiple initiatives simultaneously and lead autonomously

Team player: work across an organization to build a plan, get alignment and execute

Customer-first mentality: Focus on the customer journey, not just buyer’s journey

Bachelor’s degree in Computer Science, Engineering or Marketing/Business Administration highly desired. MBA is an added bonus

Remote: Comfortable working remotely in a distributed, highly effective global team

Willingness to travel up to 15%