Thistle · 1 day ago

Analyst, Growth Marketing

Vacaville, CA

Full-time

Remote

Mid Level

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Responsibilities

Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.

Analyze and interpret data to measure and understand campaign performance, market trends, and customer insights, translating findings into actionable growth strategies.

Design and drive a marketing experimentation roadmap to optimize acquisition performance, including but not limited to tests of creative, audience targeting, promotional offers, bid strategies, and cross-channel budget allocation.

Partner with our marketing organization to develop creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.

Collaborate with senior leadership to determine appropriate key metrics, performance goals, budgets, and long-term growth plans.

Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth Marketing StrategyData AnalysisCampaign Performance MeasurementMarketing ExperimentationAudience TargetingCreative DevelopmentMarket Trends AnalysisCustomer InsightsCross-Channel Budget AllocationKey Metrics Development

Required

Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.

Analyze and interpret data to measure and understand campaign performance, market trends, and customer insights, translating findings into actionable growth strategies.

Partner with our marketing organization to develop creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.

Collaborate with senior leadership to determine appropriate key metrics, performance goals, budgets, and long-term growth plans.

Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.